How to Improve your Brand’s Visibility Online
So much of digital marketing is wrapped up in improving brand visibility online. To do this, sometimes social media is used. At other times, it might be SEO strategizing, email, eCommerce promotions, and/or other digital channels. For any business, managing one’s different online profiles can be the key to maximizing every opportunity to reach new customers. Consistent, accurate representation online is key to asserting authority and building a following.
If you want your website to rank across search engines and you want to be seen favorably on social media, there are two things to keep in mind – visibility needs to increase and the conversation surrounding your brand needs to be controlled. Now, there’s a lot of advantages to participating in digital marketing. There are some who might not believe in pursuing digital marketing because they don’t believe it necessary. That said, every business should have some skin in the game when it comes to their online presence. When a business does not monitor their online visibility, it could result in bad publicity, negative reviews that go unnoticed, and/or lost revenues.
To get started on building and monitoring your online reputation, the first step is in registering for relevant social media accounts. This may include Facebook, Instagram, Twitter, LinkedIn, Snapchat, or others. Secondly, it’s important to get registered on local classifieds to get your business information registered to your brand. This may include Google MyBusiness, Yelp, and other types of registration. Particularly for companies looking to specifically target a local presence, classified ads are a great way to get your brand associated with a locality. Across all of these profiles, you want to line up your address, phone number, and any other contact information that could assist customers in getting in touch with you. None of this data should be conflicting or incorrect. Always be sure to keep this updated.
From here, one must recognize how search engines work. A lot of the work you do through registering these online profiles and in managing your website will help your pages get ranked on Google, Bing, Yahoo, and other search engines. The more that your site is associated with a specific address or location, the more likely it is that your business will come up in search results when someone Googles a relevant keyword. Search engines like Google crawl websites to determine accuracy of information and to help index different pages. If your profiles are properly matched, it could result in higher search rankings and more traffic. Instantly boost your rankings by putting in the effort to increase your brand’s visibility online.
Be sure to keep a list of all online profiles and to ensure no old information is left to permeate, affecting your rankings. If you want to improve your brand’s visibility online, it’s these profiles that will act as the hubs on which a lot can be spurred. For this reason, local listings, local classifieds, social media accounts, and any page on which your contact information is referenced are all important.
As experienced and expert-level digital marketers, Unlimited Exposure has helped countless businesses improve their online visibility. Specializing in SEO, social media, email marketing, video marketing, eCommerce, and more, please allow us to be your partner in digital marketing your business. Speak with an Unlimited Exposure representative for more information on developing your online reputation.
