Is Email Marketing or Social Media a Better Investment in Marketing – read here!
Evaluating the different digital marketing channels, brands are sometimes pointed toward email marketing or social media as a ‘golden egg’. Analyzing the returns generated across both channels, it can be tough to know which one is the better investment for your brand. Though social media pulls in strong numbers, email marketing maintains somewhat stronger short-term returns.
Why email marketing outperforms social media is simple. When you’re engaged in social media marketing, one is relying on algorithms to determine success. Be it through paid ads or organic strategies, one relies on the platform to deliver the results. Instagram, Facebook, Twitter, and so many others take the same approach. Comparatively, email marketing is direct-to-consumer, initiating a conversation between your brand and the consumer with no middle man. All email marketing requires is for one to build their email list and then, learning how to capitalize on it at the right time to drive sales, generate revenues, and sign more people up.
Before anyone suggests email marketing to be way above social media, we must emphasize social media certainly has a place. There are more than 2.5 billion people across the world who use social media every month. Cultivating a strong social media presence is a part of a digital marketing strategy and there are significant returns to be generated from that. The mistake is when one thinks social media is the only way. As email marketing statistics will support, it’s far from it. There are more than 3.7 billion active email users in the world and according to recent studies analyzing consumer trends in marketing, more than 72 percent of people prefer to receive marketing messages via email rather than social media.
Consumers are open to receiving marketing messages through email. That said, junk emails are not worth tossing at your email list. It takes the right message at the right time, leveraged in the right way.
Capitalize on occasions when a user might be expecting an email. For example, if a user is expecting a confirmation email for something or if they’ve taken an action on your site that warrants a follow-up. In addition to knowing when to send an email, it’s important to tag and personalize emails to certain demographics in your email list. The more personalized and specific the email, the more likely it will be to be opened and clicked on. Lastly, make sure every word counts. Be it a welcome message or to share a promotional coupon, there’s only so much space in an email. Keeping it short, sweet, and useful should be a major strategy to writing these. The last thing you want is for a customer to have to scroll through a ton of info.
Needless to say, there’s no shortage of avenues to go down for brands to market to their target audience. If you’re looking to make the most of either email marketing or social media opportunities, we can help. Unlimited Exposure is an experienced team of marketers and we know how to get the most out of all available digital channels. If your website is not generating for you the kind of returns you want, it might be time to hire an expert digital marketer to tackle the problem. Speak with an Unlimited Exposure representative today for more information.
