9 Key Components of a Highly Effective, Results-Driven SEO Strategy

There are nine key pillars to a strong performing SEO marketing campaign that any brand should remember. SEO has wonderful ways of generating leads, improving search engine rankings, improving targeted traffic strategies, and ultimately, driving sales. If you’re interested in learning more about how to maximize search engines’ algorithms from an experienced digital marketing company, please allow us to share some of our insights.

Aligning your SEO needs to your company goals

Building a successful SEO strategy begins by setting the goals you want to achieve, your target audience, and your competitors. Getting a clear understanding of your brand in relation to these three points is a necessity.

Performing a thorough SEO audit to identify weaknesses

An SEO audit is designed to identify strengths and weaknesses of a website’s current search engine status. Said audit should delve into judgments on navigation and user experience, identifying any bugs that could impact site load speed, if there are any Google penalties you’ve been hit with, how keywords are performing, if backlinks are coming from trustworthy websites, and if your website’s content is optimized for conversions.

Optimizing for the algorithm

There is a lot of work that goes into optimizing for the algorithm including ensuring content is featured clearly, that there is no keyword stuffing, and that the site is mobile responsive. Contact a digital marketing company like Unlimited Exposure for further information into how to do this.

Finding the right keywords to target

Keywords help search engines like Google to classify your site’s content. Getting the right collection of keywords is important. Google penalizes for keyword stuffing so it’s integral to use correct strategies to integrate them into your content. Perform keyword research and prioritize results based on relevance, competition, and demand.

Setting out to write and release some absolute great content!

If your content is low quality, Google won’t value it and no matter what you do, you won’t rank as high as you’d like. Content should communicate authority on the subject you’re speaking about and trustworthiness. Setting the right parameters for length and page quality is important, as is establishing a regular release schedule for things like blogs, articles, videos, infographics, and more.

Increasing page speed so that it loads faster

Users hate slow-loading sites and so does Google. As Google has moved to a mobile-first ranking model, page speed has grown further in importance. Be sure your page is loading fast and providing the needed information within seconds.

Mobile-friendly search results are growing

Any website needs to be mobile friendly. There are more than 200 million mobile searches conducted every year, in addition to Google valuing mobile-responsive designs higher than non-responsive. Text, images, and video should be adaptable to different screen sizes, optimized to meet mobile internet connection limitations and more mobile-based standards.

Authority in backlinks

Backlinks should be pursued only from sites that are trustworthy and authorities in the eyes of Google. Links like this are strong indicators of how valuable your website is and Google takes them very seriously. If you have low quality backlinks, do everything you can to remove them to ensure your site’s SEO rankings are not being negatively impacted.

Using an SSL Certificate

An SSL certificate indicates a good, solid website with security. It makes your site secure for users and signifies to Google that you can be used as a trustworthy source. Though it can be another cost to add onto your site package, having an SSL certificate does help.

For more information on other influences on a results-driven SEO strategy, contact Unlimited Exposure today.