Create the Ultimate “Services” Page for your Small Business Website
As a digital marketing company, a common mistake we see in building a small business website is the writing of a single ‘Services’ page. As prominent and clearly marked as a ‘Services’ page can appear, and as amazing as the content may be, if it’s just one page, you might be making a huge fumble. If you’re finding your SEO efforts are not resulting in a strong performance and/or if your website’s conversion rate is not acceptable, mistakes like these that might be why.
Why Canadian businesses create a single Services page usually has do with cost. Not having the budget to build out multiple pages, they compromise with one that features a laundry list of services offered. The trouble with this is that a list of services doesn’t really provide much of a presentation to what you’re selling. Though this strategy may have made sense a few decades ago, today, how you present your services online makes significant difference on search engine rank and conversion. When someone is searching out a specific service, you want to advertise the positives about shopping that service with your company. No one wants to read a list! They want to hear more about each relevant, individual service to them.
The answer to creating the ultimate Services page for your small business website is establishing a map of individual pages, each one featuring a service you offer. If you have less than eight services to push, this is ideal. If you have more, you may still want to pursue this route as it does maximize the SEO potential of your website. Upon doing this, you will notice an increase in conversion rates across your pages. Keep in mind, if a customer ends up on a page seeking specific information and they don’t find it, they leave and usually navigate to a competitor’s page. Individual pages ensure that your services are being clearly explained with the relevant keywords, answering all questions your potential customer may have. Also, when Google is classifying your pages, you’ll find them easier indexed. Needless to say, there won’t be any confusion as to what services are being offered or where to find relevant information about them.
Break up your services by listing the primary services on top and the less important ones towards the bottom. Create a full content page for each, using keyword-friendly titles and headings throughout. Keep information to the point, relevant, and ensure your contact information is featured somewhere on the page. Any service pages should be easy to find, linked in the navigation bar and linked on your site’s main home page. If you are preparing landing pages, you may also hope to include links to each individual services page as well – providing it is a relevant link.
For the average small business website, some are as small as a single page while others can be upwards of ten or fifteen. Though you might not need as much, if you’re focused on marketing multiple services, using multiple pages is an unavoidable strategy that works. Contact Unlimited Exposure for more information on how to build a successful small business site and in how to implement multiple services pages. Believe us when we say you will see the difference in leads, sales, and revenues. Begin your digital marketing journey today with Unlimited Exposure!
