What is the Real Impact of Backlinks on a Website’s Marketing and Visibility – read here!
You can instantly maximize your business website’s visibility with high quality backlinks from reputable sources. From small businesses to the largest corporations, they all make use of backlinks as a strategy to gain more attention on their brands. Be it a new website or an existing one, if you’re having trouble getting eyes on your product, a better backlinks profile might be what’s missing.
Link building is simple. If another website appreciates what is featured on your website, they may choose to add a link to your content in theirs. That immediately puts your website in front of a relevant, new audience. Though discussion to increase site visibility usually focus on things like social media marketing, digital marketing, PPC campaigns, and SEO, link building is an undervalued strategy that can work just as well and sometimes, better.
Google values backlinks highly. They make for a key factor in where they rank a website. For websites with backlinks, Google gives pretty good credit to. That said, just general backlinks though are not always a good thing. Also, the more that you have, that’s not necessarily better. If the backlinks are from reputable sources though, that indicates to Google that your content is just as high quality and relevant. If you can get a backlink from a high authority website, that counts for a lot in increasing the likelihood of a higher Google rank.
Let’s use Unlimited Exposure, a digital marketing firm, as an example. If we have a total of 15 backlinks on the keyword “digital marketing Toronto” that are set up on digital marketing company directories, local wikis, and informative, established sites, Google will see this. In turn, Google will establish the Unlimited Exposure site as an authority on digital marketing. Thereby, the next person searching for information on digital marketing will be shown your site high in the rankings. Perhaps the most important piece of the puzzle however is in finding high quality backlinks. That is, those that come from either authoritative websites or that appear on sites no lesser quality than your own.
The dark side of backlinks is that one can get ones that are low quality. These are links coming from sites with not a lot of information, with little search engine clout, and that have little value. Though these links are easy to create, the low quality links don’t really count for much. Google’s algorithms have taken into account the presence of low quality sites. If the search engine finds your site to be associated with unnatural backlinks designed to cheat the system, it’ll discredit and penalize your site with lower rankings.
An easy place to get going with backlinks is to search out some local sites that might be willing to link to your website. Think about local newspapers, sponsoring a local sports team, or adding your name to any local directories such as a chamber of commerce or something similar. Though there is promise ahead with backlinks, launching a quality, results-driven backlinks campaign can take time. As long as you’re patient, know the results can be highly impressive in time.
If you don’t know where to start in your backlinks strategy, speak with Unlimited Exposure. As a digital marketing company, we have the best methods to maximizing success with high quality backlinks. In the long-term, you’ll see visibility improved and increases in search engine rankings. Contact a representative today.
