Setting up your Email Marketing Tools to maximize your Click-Through Rate
Email marketing lists make for a valuable database that can help with many things. If you’re looking to launch a new product or service, generate momentum for your brand, promote an update, or announce a promotion, email marketing has a place.
An incredible asset, not many businesses make the most of their email lists. In fact, some brands aren’t even focused on building their email list. The belief that email is somehow dated or unfashionable is mistaken. Emails are used every day by consumers far and wide, on their computers, smartphones, tablets, and more. Emails are a great way to reach clientele.
Building an email list is an art. Creating a blog, website, and social media profile are all great digital marketing techniques, and across each of these strategies, you may be able to procure customer emails. After you have things in play to gather email addresses, the next step is to maximize your click-through rate.
How many people actually click on your email and end up on your website is a key measurement of whether your email marketing campaign is working. If you’re serious about maximizing click-through rate, a lot of it is timing. When to send an email can be the ultimate decider on whether one clicks or not. For example, let’s say you’re throwing a sale and you have a lot of inventory that you need to move fast. By sending out a marketing email to local customers advising them of a sale or promo code, you may be able to persuade a certain percentage of them to put in an order the same day.
Subsequently, if you’re sending email messages in the middle of the night, it’s unreasonable to expect a high click-through rate. Keep in mind a lot of customers have email notifications on their smartphones. Knowing when you’re most likely to catch a customer’s eye is an important part of the email marketing puzzle. To this point, the saying ‘less is more’ holds true. A lot of the apprehension surrounding email marketing is based on not knowing when to send messages. That equates to businesses either spamming their customer with too many messages or not sending enough. If you’re unsure, you may want to consult with a digital agency specializing in email marketing.
If someone has signed up for your email marketing list, they want to hear from you. Give them reason to continue to want that. Include things like promo codes, updates, special sales, and appreciative language. Think about what the customer is expecting to receive from an email message and serve it to them on a silver platter!
A great click-through rate is not always going to mean getting a sale. Email marketing should mean connecting with customers, rather than pitching them on a direct sale right then and there. Sometimes, absolutely, you can get that immediate sale. The rest of the time though, brands are going to be building that connection to the audience. This is done via videos, blogs, and ‘free’ content that engages your customer without any pressure to make a sale.
If you are interested in building your email marketing campaign, contact a representative at Unlimited Exposure for more information. As experts in this space, we can help in creating high-performing email marketing messages that builds connection, generates income, and causes your click-through rate to soar to new heights!
