5 Steps to Crafting the Perfect Small Business Marketing Plan for You

Small business marketing plans are about exploiting the strategies that work and eliminating the strategies that don’t. Whether this is your first small business marketing plan or not, as a digital marketing agency, we know how to help. These are the steps that will make for crafting the perfect marketing plan for your business.

Create new marketing campaigns

If you’re releasing a new product, are throwing a special sale, or have posted a new piece of content to your website, these are all opportunities to send out an email, make a social media post, or promote it on your main website page. Capitalize on any opportunity to market and get the word out about your brand. Though we don’t encourage to adopt a spam-friendly stance, don’t be afraid to promote your small business. Be sure to strategically follow-up and promote, when appropriate, on any key developments you think could drive business.

Target local advertising as a priority strategy

Across small business marketing, targeting local customers is a surefire way to get foot traffic in. Consider local digital marketing opportunities, partnering with other local small businesses on social media, and incentivizing local customers for referring a friend. Creating a digital marketing campaign should also be geotargeted to center on the region you’re looking to maximize exposure. You may also want to look into researching local events, sports teams, non-profit organizations, and other initiatives to sponsor or support to get your brand’s name out there.

Start a loyalty program

A great small business marketing strategy is to use a loyalty program to get customers coming back. Show existing customers you appreciate their business by providing them exclusive discounts and rewards. There’s plenty of opportunity to promote your loyalty program, including website, social media, email marketing, and via any offline advertisements. Things you can provide might be a points-earnings system, early access to sales, or personalized promotions.

Setting up a Google page for your business

Nearly ninety percent of customers will research your business online before coming to you to make a purchase. Ensure your business is registered with Google MyBusiness. Include phone number, email, a website link, and any other contact information you deem appropriate. Also, having your hours up and pictures can be persuasive. Encourage customers to leave a Google review to foster positive discussion about your brand online. Cost-effective and easy to do, a Google page for your business is a necessity for anyone serious about dominating their locality.

Observe your marketing campaign with analytics

The only way to judge whether a marketing campaign is successful or not is to use analytics software and key metrics to make the call. If you’re investing all this money in digital marketing, have in place something like Google Analytics to see where you are gaining customers, where you might be losing them, and any other metrics that may be of value. Consider implementing customer surveys to see how they feel your marketing is going.

For more information on small business marketing, contact a representative at Unlimited Exposure today. We specialize in digital marketing, SEO, social media, eCommerce, and generating real results. By partnering with Unlimited Exposure, you’ll have all the resources you need to maximize long-term business success and generate real results!