How to Use Leads Generated to Product High Conversions and Real Profits
If you’re generate a high amount of leads for your website, that’s great news! For so many businesses, to generate leads can be a big struggle. If you’re already doing big numbers, that’s half the battle. That said, once you generate leads, what you do next is important. At any stage, you could lose potential customers or worse, turn them onto a competitor. Here’s how you don’t.
The first step when you generate a lead is to get them to opt-in for a more long-term relationship with your business. You may do this through getting them to like your social media page, opt-in for email marketing, or something similar. Even if they don’t buy in on a certain day, if you have that connection, you can find future opportunities to market to them down the line. So when you set up your landing page, include a CTA to an opt-in opportunity.
The second step to ensuring you’re making the most of your leads is to make good on your promise. If you’ve promised them a deal, discount, promotion, the answer to a question, or information, ensure your landing page includes it. A lot of lead generation is done via content marketing and social media. Keep in mind why people are clicking on your page. If they arrive at your site and don’t immediately see what they came for, within a few seconds, you’re likely to lose them.
High conversion rates are more than possible and when done right, that momentum produces real sales. If you haven’t done so already, there are two things your website should set up – an email marketing software program to send out bulk emails fast and a social media posting application that allows you to schedule multiple postings strategically throughout a campaign. These two resources work well at connecting with potential customers and to provide them the opportunity to click-through.
Your landing page is going to be a focal point to how high your conversion rate goes. A good quality landing page is going to have some CTAs, persuasive and informative language, strategically placed images and possibly video, and everything displayed in a clear design. Consider using engaging design elements on your landing page like widget bars, pop-ups, footers, ribbon-type forms, and/or scroll mats. When designing the page, be sure that they perfectly resemble what the potential customer clicked on. Same vibes, same font, same colors.
Now let’s say you’ve converted a lead or are close to converting a lead, consider sending a ‘thank you’ email. Believe it or not, this kind of engagement can be special to the customer, especially for new visitors who have not been previously exposed to your brand.
The journey from capturing and developing a lead through to conversion is a long one. Even if your marketing is generating massive leads, it’s an absolute must to ensure everything is being done to maximize the conversions from it. Otherwise, you could end up seeing more negative momentum in the long-term as you burn through ineffective, disengaged leads.
At Unlimited Exposure, we implement lead generation strategies every day that nets our clients big returns. Using the appropriate CTAs and intelligently designed landing pages, we’ve seen conversion rates soar through the roof. We would be delighted to help you achieve that same accomplishment. Speak with a representative today for more information.
