See the Secrets to Writing more Click-Friendly Headlines on Blogs, Articles, and Social Media!
Headlines are incredibly important to whether a blog or article gets clicked or not. There are very literal headlines one can write, those that are overtly click-friendly to the extent that they are criticized as click-bait, and then, there are those most effective at engaging the audience.
A bad headline is ignored and a great headline gets you a click – this is the difference. Now, how to write a catchy headline is an art. Consider what’s engaging to your target audience. In the same way you’re writing articles to engage your reader, if you don’t get a click, all of that hard work means nothing. A headline absolutely must get a click. To accomplish this, many writers will make a promise in the headline that is delivered in the article. There is urgency implanted in, a sense of exclusivity, and a guarantee of access to privileged information that cannot be found elsewhere. If you know your audience well, you may already be able to write a great headline! If you are at a loss for where to start though, the following are several article headline types that work well.
How-To Articles
The how-to formula is one that has been extremely successful for over half a century. In today’s digital world, the how-to formula continues to work supremely well. There are several ways to use it. You may want an article on how to accomplish a certain result in a specific amount of time – the ‘time’ acting as a sense of urgency and ‘what you want to accomplish’ being your keyword. Alternatively, you may want to use the same formula while tagging on a dollar amount at the end, implying a good deal, something free, or not having to put out an expenditure. There’s also articles that write like how to accomplish something like this person – ‘this person’ being an authority figure, celebrity, or famous person related to what you’re talking about.
Revealing Secrets
People love getting information they can’t find anywhere else. Writing headlines like “The secrets of ‘x’” or “Here’s to secret to help ‘x’ accomplish ‘y’” are extremely effective. You may also want to list it in the form of “7 secrets to accomplish ‘x’” or “what every ‘x’ ought to know about ‘y’”. Customers who associate your brand with unique, exclusive information they can’t have anywhere else will keep coming back to see what’s next. It’ll also help you get more clicks from visitors who have not previously had exposure to your brand. A lot of reputation management online is about establishing authority on a given subject. These type of headlines accomplish just that.
Other headline ideas
There are many other click-friendly headline ideas, including writing about a guarantee like “see this guaranteed method to accomplish ‘x’”. You may also hope to ask a question, offer tips or tricks, or choose a completely different method. Look up what your competitors are doing with their headlines. Pay attention to which ones have received the most engagement. There may be ideas there to sort through.
For more information on content marketing, social media, engagement, and how to write click-friendly headlines, contact the experts at Unlimited Exposure today. A representative would be happy to outline an appropriate marketing plan for your website and audience.
