3 Exciting Features to use on your Small Business Website to grow your Online Presence

3 Exciting Features to use on your Small Business Website to grow your Online Presence

One of the most exciting marketing opportunities for small businesses in Canada is their own website and online marketing presence. Establishing a website for your brand, you have a massively efficient tool at promoting your business, generating exposure you wouldn’t otherwise have, and building a more loyal clientele. Websites and their accompanying digital marketing supports can be developed on almost any reasonable budget. Through hard work and intelligence, the results can be astounding.

User-friendly features

If you want to grow your online presence, it begins with an engaging website with user-friendly navigation and features. If it’s appropriate, consider adding images, infographics, video, and different interactive design elements. A website can easily turn into an online brochure. We believe there’s so much more potential to websites than just being some sort of online business card. Keep it engaging, mobile-responsive, and valuing the user experience above the company line. It may sound obvious but by putting the user first, you instantly increase likelihood of success.

Call to actions (CTAs)

Converting leads and visitors into revenues is an important piece to any website. Call-to-actions (CTAs) should be used throughout to encourage visitors to click and buy-in to the products, services, or branding you are promoting. Give people a way to connect with you. Give them something to do and point them in the direction of what you need them to do to close a sale. If they have interest in buying, they need to know how to do it. Even if you don’t close them that same day, if you make it easy to buy from you, when they return they just might!

Blogs/articles

Blogs come with several benefits, providing content on which social media marketing can be built, they help with search engine optimization (SEO), and they attract new visitors. Not all websites have blogs. Those that do though are able to compete with their larger competitors, thriving in the marketplace. You’re doing a disservice to your website by not having a regularly scheduled blog in place. Content marketing strategies like these are great at generating growth in the short- and long-term.

If you do these three things extremely well, there’s a lot of potential there to grow your online presence. There’s a lot of variables that can influence online growth though so it may make sense to partner with an experienced web design and digital marketing company to minimize the risk. Some of the recommendations we have provided to clientele that has made the world of difference to them has included switching to a mobile-first index, building value-based informational blog content releases, and scheduling regular digital posts going out across all platforms.

Your website is the centerpiece of your online marketing engine. Whether someone is coming to it from a laptop, tablet, smartphone, or other digital device, your website is the hub around which all of your activity is built so it’s important to get it right. For websites that use these 3 features, they find themselves better equipped to cultivate relationships with potential buyers and to convert leads into revenues. With this in mind, any website should be able to increase their bottom line embedding these features and others in their website. Contact Unlimited Exposure to speak with a representative today for more information on how you can achieve big results!