9 Marketing Strategies to Instantly Increase your Christmas Sales this Holiday Season

Christmas is coming and on its way alongside the holiday are some of the biggest sales of the year.

Last year’s winter holiday season generated more than $138 billion in online revenues with more than $691 billion in in-store sales. This year is set to be even bigger and if you’re looking to top your numbers, here are nine marketing strategies that can be used to set yourself up for maximum success.

Identify your main discounts

Consumers are savvy. They’ll be looking for the best discounts in accordance with what they’re looking to purchase. Strategize accordingly. Decide on whether you want to offer a schedule of short-term promotions or if you’d rather have one single discount across select products.

Gift suggestions to make things easy

Decide what specific products you want to focus on and promote those accordingly under ‘gift suggestions’. Consider bundling multiple products together in a combination deal. Embed ‘Shop Now’ buttons in your email marketing campaign and highlight the aforementioned gifts.

Send thank-you cards to customers

Before waiting for the upcoming holiday season for purchases to come in, go through your email marketing list and send out than-you notes ahead of time. Let them know you appreciate their business and hope they return for the Christmas sales, indicating the dates to shop.

Use classic Christmas imagery

Nostalgia is a powerful marketing tool. Think about what Christmas means to your customers. Consider using old-style fonts, Santa Claus, winter snowfall, and any sort of nostalgia-driven iconography. Nostalgia can help to guide consumers towards feel warm and invited in making a purchase.

Customer loyalty cannot be neglected

Christmas is likely to win you new customers however it’s important to put heavy focus on your already loyal customers. Repeat customers produce on average 40 percent of the average eCommerce business’ sales. Keep connected to them. Consider offering them a special gift if they shop “x” amount of dollars.

Invest in a mobile marketing campaign

More than $35 billion holiday sales were done through mobile/smartphone devices. This year will be the first year that mobile/smartphone devices are set to surpass desktop platforms in online holiday shopping. Build your marketing campaigns targeting mobile consumers.

‘Free shipping’ coupon

If you’re looking to close the deal, be prepared to offer a ‘free shipping’ coupon as a special. A great way to earn strong eCommerce sales, this can help bring in customers for their holiday purchases. Send word out in your email marketing campaign. Ensure the basic terms of ‘free shipping’ are indicated throughout your website.

Update your site with the holiday spirit

Re-design your website with holiday iconography. Add in Christmas-related images to home pages and landing pages. Spread warm holiday scenes. Consider launching limited-edition Christmas or holiday products that resonate with your clientele.

Use video marketing

Video marketing’s engagement numbers are high. Take the opportunity to market your brand and holiday sales through a video marketing campaign. Show the human face of your company and spread some holiday cheer. Give customers a peek into what the holidays mean to you and your employees. Consider something cute, funny, and/or meaningful for maximum effect.

For more eCommerce holiday marketing strategies, contact Unlimited Exposure today. Digital marketing experts like us can help in maximizing the impact of your holiday sales!