Simple Steps to Building an Amazing Digital Marketing Plan for your Website
A great small business marketing plan consistently and predictably transfers prospects into leads, converting this activity into sales results and promotion. More easily said than done, there’s challenges that come with that.
Competition, bad advice, budget restrictions, and relying too much on the latest trends can all derail an already amazing digital marketing plan for your website. Here are some simple steps in how to build a marketing campaign customized to your site’s aspirations.
Marketing capitalizes on human behaviour
For over 100 years, the founding principle of marketing has not changed. Capitalizing on human behaviour, marketing demonstrates an understanding of how to maximize behaviour. As this is done, brands build relationships to prospective customers in the most natural of ways and generating sales in the process.
How to build a relationship with a prospective customer
Marketing begins by first creating awareness. This is where a brand does what it needs to in order for their target customer to become aware of you. After awareness is generated, the next step is to engage the client. At this stage, a client may have heard about you but they may not necessarily fully trust you.
Thirdly, there’s the ‘getting to know you’ phase. At this stage, if you can get them to click in and get on an email subscriber list or something that attaches you to the customer, that’s a great step towards establishing regular contact with them. Remember, just because a visitor has read an article or two does not mean they will return to your website in the future or make a purchase.
How to use your marketing to complete a sale
Each one of us is bombarded every day by literally hundreds of marketing messages. If you want to make a sale, it’s going to take some strategy. This involves focusing on converting them from visitor to customer. This is achieved through generating excitement, making the sales process a positive experience and one that continually encourages the customer to get to the next step. The more excited you can get a customer about making a purchase, the more likely they will do so without issue.
Post-sales strategy
After you’ve made a sale, there’s more you can do with a customer to get the word out. For example, a satisfied customer can become an advocate for you, speaking positively to others about their brand experience. They can also become a promoter, actively engaged in sharing their experience about your brand via social media or among friends and family. If you provide an exceptional brand interaction, it’s likely your post-sales digital marketing with a customer will be a wonderful thing. Consider offering them a discount coupon or some incentive to continue the relationship with your brand.
Define the audience
Before you ever get involved in crafting a digital marketing strategy, be clear in who the customer is that you’ll be targeting. By knowing your customer, you’ll know what content appeals to them and which platforms to invest your time in developing.
For more information on how to build a digital marketing plan for your website, speak with Unlimited Exposure. We have experts in SEO, eCommerce, social media, content marketing, and more. We can help in creating the ultimate online marketing plan for your company, ensuring every opportunity is maximized!
