Trendy, Hot Content Marketing Strategies set to hit their Stride in 2019
Around the tools, technologies, and consumer behaviours that continue to change around digital marketing, one of the few things that have remained a constant over the years is the power of content marketing. It has been predicted the content marketing industry will grow to more than $400 billion by 2021. As we embark on a new year of exciting digital marketing trends, tips, and tricks, here’s a short list of the trendiest content marketing strategies we expect to hit big in 2019.
Content marketing is not a side project
Content marketing is still in a stage of development, with some believing it just to be basic blog writing. It really isn’t. Content marketing is an essential to other sources of strategies, including social media, email, eCommerce, and so many others. In this application, content marketing has been used to stimulate conversation, and create more meaningful relationships between consumer and brand. To this point, content is integral to generating long-term results for a website as it earns them the trust of the customer, builds brand reputation, increases traffic and lead generation, and elevates your brand to where it’s not been.
Content marketing strategizing more specific
Content marketing is less generalized and is increasingly tailored to specific business goals. Though it won’t solve everything, a good content marketing strategy can be great at achieving engagement. Every company is coming to the table with a different goal. Content marketing strategies tailored specific to goals can be customized towards the right result. This year, more than 65 percent of content marketing was directed by a documented strategy. Define precisely what it is you’re looking to accomplish with content marketing. Then, build out titles, keywords, scheduling and other variables in accordance.
It’s all about meeting the needs of the customer
It’s easy to get caught up in promoting your business, products, and/or services in content, forgetting it’s about the customer. Content is not about a sales pitch. It’s about building meaningful customer relationships. It’s about establishing authority and goodwill. We are living in an era of personalization. The more in-tune you are with your customer, the more likely you are to make a sale right then or in the future. Content marketing should not be constantly promoting product or inching towards a sales presentation. It doesn’t need to. Focusing solely on the customer, it’s about stimulating conversation with and within them.
Content marketing changing the sales funnel
Content marketing can be used to increase quality of leads by chasing after niche audience members, using specific questions and subjects to bolster conversation. Customer engagement is prioritized in this content over transactional relationships. That inevitably changes the sales funnel somewhat. Instead of pushing someone from visitor to converted customer and then, to post-sale, there’s a lot more nurturing that can happen in content marketing. This creates a healthier relationship between brand and customer, resulting in recommendations, sponsorships, and return sales.
2019 is going to be digital marketing’s biggest year yet and we’re so happy to be a part of the industry’s growth. Meet one of the top digital marketing companies in Toronto with Unlimited Exposure. Using content marketing and strategies related to SEO, video, eCommerce, email marketing, and social media, we’ve generated real long-term results for our clientele. Speak with a representative today.
