Why Some Websites are not Successful and what There is to Learn Here
Looking at why some small, local business websites do not work is an important part to learning what does. If you’re inexperienced with website ownership, consider examining the reasons why some websites are not successful. To this point, an unsuccessful website is just as valuable to us digital marketers as a successful one – perhaps even more. There’s a lot of reasons why websites fail. Sometimes consumers can’t find your online presence, sometimes there’s key pieces of information or contact information missing, and sometimes, there are coding errors – these are a few of the reasons why websites struggle.
General on-page issues
At times, there may be general issues wrong with your site that could cumulatively be having an effect. Text and headers formatted incorrectly, images not optimized with keywords, title tags not optimized, no XML sitemap, and no customized 404-page handler are all common. These mistakes do add up. Thankfully, they are all fixable.
Local SEO troubles
Next on the list of what to investigate is what you’re doing for local SEO. Embedded a location across your keywords can make the world of difference in allowing searchers to find your brand. Ensure your business phone number and address appear on most pages on your site, either on top or at the bottom. The names of locations you service should be included throughout as well.
Site content problems
We also recognize there to be the possibility of site content issues common among many small business websites. This can range from the home page and landing page of your site to have no clear CTA (call to action). It’s also common to see page content not optimized to local searches, no rich snippets being used, and no blog. These are all things that make a difference in the grand scheme of things.
Websites are more than they appear!
Even when a website appears to look wonderful on initial glance, there can still be underlying issues paralyzing its growth. In our experience, many small, local businesses oftentimes go with the most inexpensive web design company they find. Though this gets them an online presence, it penalizes them in the long run with design mistakes, coding mistakes, and a wide variety of possible issues. There is no easy solution to a lot of this trouble. Even if you surround your website with amazing digital marketing strategies, if your site has not been properly developed and optimized, you’re unlike to see any real results from your online presence. That’s just the truth of the matter.
Don’t worry – it can change!
If your website lacks results and high performance, an in-depth audit performed by an experienced digital marketing and web design company can shine a light on a lot. Consider this if you’re stuck and you don’t know how to remedy the lack of interest your website is generating.
When we’re first hired by companies looking to re-write, re-launch, or fix their website, we hear their story of how disappointing their website is. If you’re unsatisfied with your website, we can help. If your website used to rank high in Google search results and doesn’t anymore, we can do something about that. If you used to get a great amount of traffic or clients from your website and don’t anymore, now’s a great time to hire a company like Unlimited Exposure to make things happen. Contact a representative today.
