6 Ideas on How to Build your Business’ Blog Content Schedule

Your blog can be anything you want it to be. The beauty of blogging is that there are so many different ways to use the format to connect with an audience. Businesses from musicians to lawyers, television companies to restaurants, contractors to medical professionals, and more – they all use blogs to connect and build their audience.

Those who want to develop their very own business blog, it’s extremely important to have a defined schedule and content plan in place. That is, to select titles and topics strategically, knowing what will resonate with your audience. If you don’t know where to start in finding that inspiration, you’re not alone. Thankfully, there are millions of articles, videos, podcasts, and ideas to consider for your blog so don’t be shy in exploring what’s out there. Instead of providing mere copies of others’ blogs, here are a few ideas on how to successfully build a blog’s content strategy.

RSS Feeds

Browse others’ RSS feeds to see what competition is talking about. Though these can be used as models, it’s important not to copy. Copying content is a copyright violation and comes with penalties. If you do use another site’s work, be sure to link to them and indicate so in your blog.

Explore niche blog directories

There are several blog directories out there online. These are places that have article after article on a wide range of topics. Consider browsing these if you’re lacking ideas on relevant, engaging blog topics for your target audience.

Review competition from another city

If you service a specific local area, a great way to get ideas without borrowing too much from your direct competition is to seek out blogs from other cities. Again, never copy. This can however provide some insights into what works elsewhere and maybe spark a unique idea from you.

Review the questions you receive from customers

Think about the questions and conversations your customers are coming to you with. Browse Facebook, Twitter, social media, and emails to see what the most common queries you’re receiving are. Take those questions, turn them into answers, and build them out to bigger blogs.

Browse unrelated award-winning blogs

Go to unrelated blogs that have been acclaimed with likes, shares, and awards. See what approach is working for them. Browse different digital marketing awards and see what’s working for others as a blog. Apply it to your website.

Do a Google News search

Browsing Google News, you’ll see what’s going on in the world surrounding your industry. You may find timely topics to delve into and subjects you never thought to explore. Compile a list of blog ideas and consider using these in the future to help build out your site.

There’s an endless ream of blog ideas that can be used to develop a content strategy and schedule. If you keep your eyes and ears open, you’ll be surprised by how much there is to pick up on. As digital marketers and blog content creators ourselves, we get inspiration from many different places. For the best business blog and best content marketing plan for your site, consider speaking with a representative at Unlimited Exposure. We can combine your blog with social media, email, eCommerce strategies, and time-tested techniques. Build your blog today!