11 Facts about B2B eCommerce Digital Marketing in 2019

11 Facts about B2B eCommerce Digital Marketing in 2019

B2B eCommerce is a lucrative category. B2B eCommerce sites make it easier for companies to get supplies, find product, and replenish inventory online. That said, B2B customers shopping eCommerce routinely mention issues ranging from lack of speed in delivery and a lack of communication direct to supplier. As we march towards 2019, here are 11 facts to remember about B2B eCommerce digital marketing.

1 – Improving the Sales Experience

Anyone looking to maximize B2B eCommerce sales should ensure buying is easy through your site. Accepting orders 24/7, ensuring fast and timely handling, offering a one-click checkout, and providing an email for any queries is important. In addition to great design elements and a strong digital marketing campaign, ensure you leverage everything to make buying product easy.

2 – Putting the Customer First

Give some thought to what your customers are expecting to find on your B2B eCommerce site. They’ll want to see a product description, product specifications, product reviews, and price to begin. You may also wish to provide them access to shipping and handling information. Seeing eCommerce from the customer’s perspective, it may help in reducing any clumsiness on-site.

3 – Choose B2B eCommerce Specialists

If you choose a web design or digital marketing company specializing in B2B eCommerce, it’s likely they’ll better understand how to make you successful. B2B eCommerce is unique, unlike other forms of eCommerce. It requires an in-depth knowledge of how to read product data, eCommerce software integration, shipping challenges, and best practices.

4 – Different Pricing for Different Customers

In the world of B2B eCommerce, it’s not uncommon for companies to offer tiered pricing, via discounts for certain groups, product bundle prices, quantity or volume discounts, and more. Be sure to keep everything clear and current for customers, and actively advertise how customers can save money by buying according to the pricing options you’ve selected.

5 – Flexible Checkout

Checkout has to match a company’s approach to payment and shipping. This may or may not include strategies like POs available only to those who meet credit approval, restricting product according to shipping or geographic location, and/or enabling customers to charge shipping direct to their account. Consult with your digital marketing company for further possibilities.

6 – Personalize to Maximize Return Customer Visits

Consumers are more demanding than ever. That’s not a bad thing, either. If you can personalize B2B eCommerce services to your past customers, you may be able to capitalize on more sales. Consider personalized email marketing messaging to get customers looking back at your site. Include a discount code and put them on the fast-track towards a repeat purchase!

7 – Register the Customer

Get the customer’s consent to have them register into your company’s email marketing campaign. For B2B eCommerce sites, registration can mean getting them exclusive email discounts as well as more information into pricing, order-tracking, and other features. If you can provide the incentive, chances are you can maximize their attention for repeat visits.

8 – Mobile Responsiveness

Though you may have already done this, mobile responsiveness is as key to B2B eCommerce as it’s to B2C eCommerce. A mobile site allows users to conduct purchases on their smartphone, streamlining the purchasing process for them.

9 – Site Search

A site search is a necessary feature on any eCommerce site as it provides the user a simple way to find a product direct from you. Examine the quality of search and improve upon it, if necessary. Consider third party search tools if your site search is not generating the conversions you want.

10 – User Navigation

User navigation is important. See it from the eyes of the customer. Make it easy for them to find product categories and consider filtering according to price, most purchased products, and/or personalized product recommendations if they’re a registered user.

11 – Quick Repeat Orders

Make it easy for a past customer to send in a repeat order. If a customer has enjoyed their B2B eCommerce experience with you, they’ll likely be ready to repurchase at some point. Because they already know what they want, make it easy. Ideally, get as close to a one-click checkout process as possible.

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