Do You Need Social Media Skills to be Successful in the Digital Era of Marketing – the answer is yes!

Do You Need Social Media Skills to be Successful in the Digital Era of Marketing – the answer is yes!

Marketing in the digital realm hinges on maximizing social media and related platforms to get eyes on your brand. For those inexperienced with business in social media marketing, get experienced. Local business owners can stand to benefit quite a bit. Even if you’re not a fan of social media, for business, it helps to connect you to new customers you may not otherwise access.

There is no business too good for social media. Every business stands to benefit. By maximizing one’s social media presence, they can boost sales and brand recognition in their defined target region. Developing a social media marketing plan begins by getting your foot in the door and creating the necessary accounts on platforms like Instagram, Facebook, Twitter, LinkedIn, Snapchat, Reddit, and others. Know where your audience is and get your brand a page. Fill in relevant information and share location information, pictures, logos and graphics, video, and more. Immediately, you’ll have a presence that can be capitalized on to generate likes, views, and sales.

After you have your profiles created though, where do you go from there – well, that’s an important question. Every platform comes with its own rules and opportunities. For example, using Instagram for business is unlike Facebook for business. It takes someone who is experienced in these platforms and how to use them. Creating an effective online marketing plan involves key elements across each of these. When done right, that leads to a successful social media campaign. When done wrong, it leaves one with time, effort, and money wasted. Thereby, tailoring according to platform is just as important as tailoring to your intended target audience.

Even if you don’t intend to pour money into a long-term social media strategy, having a strategy is still necessary. In our experience in digital marketing, many business owners don’t know where to start when it comes to marketing online. When they go about it on their own, they end up overspending, pursuing bad strategies, and wind up frustrated with ineffective results. So if this sounds like you and/or if you have serious reservations about your ability to generate marketing results, you may want to consider pairing with a digital marketing agency specializing in social media.

An experienced digital marketing agency with social media as a focus will know how to help reach new audiences and increase sales. That may involve aspects of PPC campaigns, organic content creation and sharing, effectively using hashtags, optimizing your business profile, and maximizing the drive of traffic to your website.

There is certainly no requirement saying you have to use a social media marketing agency however it likely will improve your chances of success. To be successful in social media, it takes a lot of time and effort. As a small business owner, if you can’t adequately support these efforts, an agency can help. Remember, you’ll get the resources, expertise, and support you need to launch a successful campaign, and you’ll likely learn a lot about social media along the way.

Contact Unlimited Exposure today to learn more about social media marketing. We specialize in more than fifty social media platforms, including Instagram, Facebook, YouTube, Twitter, Snapchat, LinkedIn, Reddit, Pinterest, Tumblr, Flicker, and so much more.