How Important is my Landing Page to my Digital Marketing – read here!
If you’re new to the world of digital marketing, you may not know what a landing page is. Those serious about finding success in their digital marketing campaigns come to know precisely how important landing pages are to a strategy.
Technically, if you search out the definition of a landing page via Google AdWords, you’ll find it described like this: “A landing page is used in Google AdWords, or pay-per-click (PPC) marketing as the web page that appears when a searcher clicks on an advertisement.” That’s absolutely true but it’s so much more than that.
When a customer clicks on your site after seeing it appear in a Google search, on social media, in an email, or somewhere else, where that visitor lands will be, by definition, a landing page. Depending on what they find on said landing page, they’ll either click through to another page, bookmark the page, convert to a customer right then and there, or they may leave and search out a competitor. Ideally, the first three results are the best. Sites that have successful landing pages are those that give the customer what they expect to find when they click.
A landing should reflect your brand, the messaging you want to send to the visitor who clicked, and should deliver what was advertised. For example, a lot of eCommerce sites may put out advertisements showing a specific product at a specific price. When a user clicks, they come to find out that there is no such product or no such price. When this happens, understandably, a visitor will not keep clicking through the site. They’ll leave with a bad taste in their mouth and will be unlikely to visit again. Therefore, what you’re advertising must be what you deliver in your landing page.
It’s a recommendation to test at least two landing pages, seeing how they convert. Then, you have a better grasp on what to choose and how to optimize where. Sometimes, a landing page may not work. It’s important to know why and to make the necessary changes to get things moving in the right direction. Some of the basics of a landing page will be to provide relevant content, to use keywords and search phrases, and to use CTAs to get the user to make a transaction.
Remember to think like the customer and to follow what you think their thought process is upon clicking through to your page. If this is your first time with a landing page, the best thing you can do is to test a few options out, select the best one or two, and then, pay attention to what the analytics are telling you.
Remember, if a landing page isn’t performing, you can always make changes and improve. Analytics and digital marketing reports come in handy, in this way. They’ll tell you when things are not working. If you’re working with a digital marketing company, they can help in designing a high-performance landing page that all but promises a high conversion rate.
Looking for a company specializing in digital marketing and who can craft the perfect landing page, contact Unlimited Exposure. Landing pages are key to maximizing success across SEO, email marketing, social media, and more. Maximize every marketing opportunity and see your sales skyrocket!
