Influencer Marketing continues to Grow in Big Jumps towards 2019
Influencer marketing is experiencing exponential growth in a way digital marketing has never seen before. Brands have been using celebrities and influencers for years as a way to sponsor their products and/or services. Today, with the growth of the Internet, there’s never been more influencers to choose from. At their various levels of popularity and relevance, it’s easier than ever for even smaller businesses to maximize their influencer marketing strategies.
The reason why there’s so much investment in influencer marketing is because it’s effective. Though influencer marketing spending comprises of less than ten percent of all marketing spending in North America, those who use it oftentimes end up investing tens of thousands. Influencer marketing provides brands the chance to reach their target audience through the voice and recommendation of someone they trust. When an influencer shares your advertisement, it has the potential to grow your business significantly. As long as the sector continues to deliver results as we expect to find in 2019, it’s only a matter of time before it gets another good increase in spending.
If you’ve never tried influencer marketing before, there are a few things you might want to remember before jumping in. First things first, not just any influencer will do. If you want to do influencer marketing right, you need to choose someone who is relevant to the audience you want to grab. There are thankfully thousands of influencers to choose from. If you’re operating locally only, you may have some local influencers to choose from. If your brand is operating globally, the sky’s the limit in terms of finding an influencer that appeals to your audience. So relevancy must be held as a high priority.
After you’ve selected an influencer, know what you need to promote. Selecting a product or service you want to share is a smart move. If you have an app to promote or a landing page you’re aiming for, this is another approach. The important thing with what you’re using your influencer for is to get their audience to make a move towards your brand. Get them clicking on your site and be ready to accept them when they arrive there. A smart digital marketer will already have embedded the necessary CTAs and brand management will ensure inventory is ready.
As digital marketers ourselves, we’re always looking at the areas of marketing that are growing and where investments are being made. In support of our clients, we maximize every dollar. Influencer marketing is thankfully something applicable to many different brands. You’ll find it difficult finding a brand influencer marketing is irrelevant for.
If you’re not sure about influencer marketing, there may be other channels of interest. There’s email marketing, social media marketing, video marketing, and eCommerce-specific strategies that all boast impressive numbers. They all have a synergistic relationship as well, meaning an investment in two or more could have positive benefits all-around.
If you are seeking influencer marketing to maximize your marketing dollar, contact Unlimited Exposure today. Enjoy major benefits, high reward, and strong results. As sectors like influencer marketing continue to make big jumps towards 2019 and beyond, take advantage!
