5 Ways on How to Run a Social Media Marketing Campaign that’s Effective and Engaging
Social media advertising is high profile, innovative, and produces results. Utilizing text, PPC ads, images, infographics, video, and social connections, one can achieve a brand’s target goals at lesser costs than is paid on television advertisements, billboards, and more. Although there’s lucrative reward out there in the world of social media marketing, there are also no barriers to entry meaning competition is high. If you want to create the perfect social media marketing campaign that’s effective and engaging, here are 5 ways how.
Use video
No matter where you’re building your social media marketing strategy from, using video is smart. Consumption and engagement levels on video are higher than any text and/or image alone. Millions of people are watching video at work and at home. Consider developing short digital video ads to be used or embedded across your main social media profiles.
Use the opportunity to connect
Social media is all about building real connections with followers. Unlike a TV or print ad, social marketing provides brands the chance to have a direct conversation with a customer. Take the chance to! Give them a CTA to follow or a URL to click on. Ask questions. Issue promo codes requiring followers to share to get a prize. There’s a lot of opportunity here to tap into your customers as brand ambassadors while building closer, more loyal connections.
Choose the right social platform
For as big as it is, not every brand is going to be able to maximize their social marketing results on Facebook. For some sites, it may be preferable to develop campaigns specific to Instagram, Twitter, YouTube, Snapchat, or LinkedIn. Then again, you may be recommended another social media platform not mentioned here. You need to go where your audience is and where it’s easiest to market your kind of products or services. Facebook is not the only platform out there that can be used. By searching out niche social media marketing opportunities, you can achieve more focused results.
Mixing media types
Any time you launch a social media marketing campaign, it should not be tied to any single type of media or ad format. Social media works because of its diversity in marketing opportunities. Video, image, text-based posting, shares, polls, and all sorts of other PR moves can be utilized. Keep fans interested in connecting with your brand by mixing things up. Keep the branding and marketing messaging consistent however implement it across different media types to reach potentially whole new audiences every time. Depending on the platform you’ve selected, certain media types may be more recommended than others.
Social media is not free
Unfortunately, the days of organic social media growth are all but done. Don’t expect social media marketing success to come free. Though it is very cost-effective, you’ll have to spend some to ensure your target audience is being reached and for you to succeed past your competition. To really drive results and see a great performance, invest a budget and you’ll be surprised by how far a little goes. Pay attention to analytics data that comes back to you and optimize your campaign according to what you find.
For maximum social media marketing success, contact Unlimited Exposure today to speak with an expert!