Applying the Strategies of Popular Influencers to your Brand
Influencer marketing is a powerful tool to building a brand. To reach your goals with influencer marketing, there’s a few things to learn.
Digital marketing is more crowded and competitive than ever. For brands to break through with an influencer, choosing the right influencer and the right strategy is required.
Keep in mind that more than 70 percent of millennials are directly influenced by peer recommendation. Younger generations trust influencers, which has resulted in exploding popularity. We’ve chosen to spotlight a few influencers in this article and how to apply these strategies to you.
Jonathan Foley
Jonathan Foley is a digital marketing legend, having created a range of popular branded Instagram accounts with a combined more than nine million followers between them. Foley’s relevancy as an influencer is undisputed. He uses what he calls a ‘share-for-share’ strategy which is a great way to build a starter Instagram profile. A share-for-share strategy gets his content exposed to a wider audience, leveraging his entire network to gain exposure for lesser known online profiles. He defines every campaign he works on by whether he is searching for sales or followers. Each evidently requires a different approach. If you’re fortunate enough to be able to connect with a network of social accounts with mid-to-large followings, that’s a great way to expand a new account’s reach.
Jake Paul
Jake Paul is a much-loved and much-hated YouTube personality that has branched out into various aspects of social media and business. Paul has been consistently able to leverage his success to receive significant financial investment. Paul’s brand has been built off of abrasive, controversial YouTube videos. He’s a great example to learn from, regarding how to leverage followers into real financial results. With a massive YouTube following of 17 million subscribers plus, Jake Paul uses his self-built platform to sell merchandise, promote brands, and sell, sell, sell. This demonstrates the value of using entertainment to build an audience and then, capitalizing on that by advertising value to the audience.
Tiffany Zhong
Tiffany Zhong, a self-proclaimed ‘Gen-Z whisperer’, is a founder of a firm that works directly with venture capitalists to help them connect with younger audiences. In her time online, she’s amassed a sizeable social media following, largely built from her ability to communicate authority and expertise on marketing trends. Zhong succeeds because of her knowledge and authenticity in connection. From an influencer perspective, you want someone who comes across as knowledgeable and honest to their consumers. She also succeeds in influencer marketing by constantly changing how her campaigns are tested, optimized, and how products and/or services are iterated. For young audiences, repeating the same marketing message again and again does not work. As a marketer, you must constantly change the way your brand is being iterated.
These three young marketing experts and influencers are a great starting point to learn from. Whether you’re looking to be an influencer yourself or you hope to use influencer marketing to reach a goal, hopefully this has provided some insight on how to move forward. For more information on how to leverage social media and influencer marketing, Unlimited Exposure is an agency that can help. Carve out your own success in the social ecosystem with exclusive time-tested influencer marketing techniques. Reach whole new categories of followers with Unlimited Exposure as a partner!
