Tips, Tricks, and Strategies on LinkedIn Marketing, and How to Do it Successfully
As the world’s largest social media site for professionals, LinkedIn is a great place to market and advertise. Though LinkedIn is very much its unique social media platform, there’s plenty of tricks and hacks which can be used to maximize exposure on the site.
Find business professionals local to you
Search out professionals that are geographically close to you and build those connections. Assisting in marketing events and conferences, relationships with local professionals helps with word-of-mouth marketing.
Check updates frequently
As a marketer, it’s important to keep updated with what’s going on in the world of LinkedIn. Relating to news and updates, LinkedIn marketing techniques focusing on in-the-moment strategies may choose to comment on other brands’ updates, write and share timely articles, and connect with others in real-time when it matters most.
Save your searches
LinkedIn has a unique feature that allows users to save their searches. Then, when there are updates on particular search results, you can be notified of these changes. To any website searching for employees or new connections, this is a great way to keep up with the latest.
The LinkedIn-Email connection
New LinkedIn connections can be challenging to find. You may want to start by looking at your email list and corresponding that with LinkedIn, examining to see if any of your contacts already have accounts.
Search via Text
LinkedIn permits users to conduct searches by SMS. If you want to find out about someone you just met or if you are attending a business presentation by someone and hope to learn more regarding their background, this is a handy tool to use – if you don’t have a smartphone Internet connection.
Connect with project managers
LinkedIn is filled with users who are project managers, freelancers, and with all sorts of skillsets. In your LinkedIn marketing, consider targeting some of these, and consider using them on projects here and there.
Export your LinkedIn connections
LinkedIn allows a user to export all of one’s LinkedIn connections into email, importing and exporting as needed. By having all your connections available in your email, this can help to bridge the gap between email and LinkedIn.
SEO applies to LinkedIn
Like typing it into Google’s search engine, LinkedIn uses much of the same search engine optimization strategies as well. If you want to be found on LinkedIn or hope to catch others’ eyes, develop content and optimize your profile according to SEO expectation.
Using video on LinkedIn
Adding video to LinkedIn is smart for any company. Video is highly consumable and engagement-friendly. Especially in terms of marketing your business to outsiders, video is becoming increasingly utilized.
Unlimited Exposure are experienced experts in digital marketing with high proficiency in maximizing social media platforms like LinkedIn. If you want to get the most from your LinkedIn marketing, connect with a representative at Unlimited Exposure today. As a social media platform, LinkedIn has been a growing hub for some very interesting marketing. In the last few years, we’ve seen significant investment from LinkedIn in welcoming markets into the fold. Start on the path to greater success and set up a LinkedIn marketing campaign built to create long-term momentum that keeps your brand strong!
