Write Linkable Content and see your Link Building Potential Explode!
Using content with a focus on link building, anyone can get sites linking direct to your content which is great for giving you more attention from both visitors and search engines. Producing linkable content is not always easy though.
At the end of the day, you can’t force anyone to link to you which means the type of content you create needs to give reason to cite. To do this, you need to establish authority, provide authentic and unique information, and to do something that can’t be found on a competitor’s site. Allow us to shed light on how to gather together ideas for a link building campaign.
Link building strategies are going to be different from a routine blog writing strategy or content marketing strategy. Link building is something completely different because its focus is to get websites to voluntary cite your page in one of their posts.
When this happens, it does two primary things. First, it refers any reader to your page and helps to spread brand awareness in a very engaging, natural way. Second, search engines seek these links. When they do, search engines will begin to assign your website a higher value which could serve to elevate your SEO rankings and help position your site in a more favorable light.
Now, we’re not all lucky enough to be in industries where content is link-friendly. When you’ve hit a wall with no idea on how to move forward building link-friendly content, you’re not alone. Do remember to continue to observe your content marketing release schedule. Pay attention to which articles are getting the most attention and where websites are linking to.
If you already have a fair collection of links, that might give insight on what sort of content is being favored by readers. Using that content as a template of sorts, build more posts similar to these. Unless you’re just starting out with a new website, this is a strategy you shouldn’t pass on.
If you are starting with a brand new website, unfortunately, you’re going to have to work a little harder. Ideally, you want to work to identify what sort of content consumers may appreciate linking to. For example, identify where you think your leads will come from, ask yourself what other products or services your clientele might be shopping for, and what features they value. By knowing more about your customers, you’ll have a better chance at producing linkable content people want to read and learn more about.
Another point that is worth mentioning is that creating and promoting content with a link optimization strategy in mind should build on creativity. Go for quality over quantity. The more unique and creative a post is, the more likely someone else will feel the need to link to it. If it’s something that can’t be found anywhere else on the Internet, that’s linkable content!
Link building takes time, effort, and observation. What works for one website may not necessarily work for the next. At Unlimited Exposure, we specialize in link building, SEO, content marketing, social media, video, and eCommerce. We can help in fleshing out a great link building strategy that gets eyes on your website and that elevates your site in the eyes of search engines. Speak with us today for more information on how we can help your site accumulate links!
