5 Digital Marketing Myths you should Know About if you Want your Website to go Big

Digital marketing comes with its fair share of assumptions. There’s a lot of variables that make or break a campaign. Just because you have a website and an agency to back you up does not guarantee success. That said, there’s a lot of money to be made for brands who engage in digital marketing. No matter if you’re new to the world of online marketing or have already overseen your own campaigns in the past, here are 5 digital marketing myths to avoid.

Myth #1 – Cross-platform marketing is not required

In this day and age, audiences are spread out across numerous different platforms. Even for something “simple” like social media, you have Instagram, Facebook, Twitter, Snapchat, and YouTube, among other names. If you want to thrive as a website, you’ve got to make it possible for audiences to connect with your brand across multiple platforms. Use your website as a hub and build from it, increasing your reach in a cross-platform digital marketing approach.

Myth #2 – Content marketing is not important

The content you post on your website establishes a lot about your brand. Just because your site looks nice, if it’s not being updated regularly with new content, you run the risk of things looking dated after awhile. To attract the most qualified leads, you must update regularly with news, blogs, and relevant content. By chasing a content marketing strategy, you’ll keep your website visible and interesting to both new and existing followers. Content marketing is growing for a reason.

Myth #3 – Digital marketing is all about technology

People think just because we’re talking digital marketing, it means we’re using all the latest and greatest technology. Absolutely not. As marketers, we chase techniques that work. Though some may gamble on new technologies, the truth is that they don’t always work out. The digital marketing industry focused on strategies that work, techniques and tips, and making money, and not on technology. Rest assured that when you spend on digital marketing, it’s not a new technology experiment.

Myth #4 – True personalization is impossible

Personalization and customization to the audience makes brands money. The more data you have to customize by, the more likely you can personalize. Though some may assume personalization to be time-consuming and therefore impossible, through the right mix of software and skill, it’s more than achievable. Just something simple like including a recipient’s name in an email marketing campaign can make customers feel as if they are valued.

Myth #5 – There are too many social media platforms

Too many social media platforms implies they cannot be managed. Though there’s more social media than ever, remember, not all of them will apply to your business. Digital marketing should always go where the audience is. If your target audience is not on a social media platform, there’s no reason to use it. Skip to the next one on the list. To this point, every social network attracts a different clientele and each comes with their own unique opportunities to help your brand.

For ultimate digital marketing success, Unlimited Exposure would love to help. As industry experts, we can help in answering all the questions you may have about how to succeed on digital platforms and how to maximize long-term results in the online space.