If you Want Cost-Effective Digital Marketing, check this 3-Point Plan to see how you Measure Up

Small business digital marketing relies on skilled approaches in disciplines ranging from SEO to email, PPC, social media, mobile, and analytics. 

As a small business owner, understandably, not all have expert-level knowledge on how to leverage digital platforms. Then, others might not have the time to invest in learning, the budget to invest in PPC, may not have the staff to support a long-term digital marketing campaign, or may not have the resources to accomplish the objective set out. 

Are you looking for the most cost-effective digital marketing – here are some general guidelines to keep in mind.

1 – Content that is High Quality, Emotive, and Attractive

‘Content’ can be anything from website copy to blog articles, insightful videos, and uniquely designed infographics. Using a WordPress template or employing a content management system through the same platform can make it easy to write and post new content. Advantages of creating high-quality content include increases in social media engagement, higher search engine rankings on Google, more credibility in the marketplace, and better lead generation. Content gives people something to talk about. Also, platforms love fresh and relevant to consume. Though it can be time-consuming to come up with subjects, or should you choose to work with a content marketing agency, the rewards are tremendous in the long-term.

2 – Using inexpensive SEO to help you Rank Organically

There are definite advantages to going the paid search marketing route however if you don’t have a budget, you can still work your next most valuable resource in place – your time. Anyone willing to maximize their time working SEO, they can optimize their site for key rankings across relevant search queries. That instantly gets more eyes on your site. Building out SEO content, you want to create the most fresh articles filling in all available metadata ensuring it is properly classified by Google algorithms. Know the long-tail keywords and short-tail keywords you’re working with. Use them but do not stuff your pages with them. Also, the more in-depth your content is, the better. Consider aiming for 1,500 to 2,000-word length articles.

3 – Social Media to increase Brand Visibility and Create Conversation

Social media marketing is a must for any new small business, new eCommerce website, or a new brand. Instantly, you’ll have billions of users to potentially connect with. Use that to build meaningful consumer-business relationships. Be sure to choose the social media platforms most advantageous to you. Remember, concentrating on specific platforms can help save time and narrow your budget on aimed audiences. Also, take advantage of social media-based analytics to evaluate who is consuming your content and how you can better serve this audience. Identify influencers and brands to potentially partner with. Lastly, consider a social media posting scheduling tool to help coordinate when to send out posts throughout the day. In big ways, this can help maximize your organic reach.

For more information on how to embark on the most cost-effective digital marketing journey, Unlimited Exposure can help. Specializing in SEO, social media marketing, mobile app development, and analytics, let us assist in elevating your brand beyond your wildest dreams. Above all else, we promise results. Contact us today to get started on your next digital marketing success.