Why Mobile eCommerce Shopping is Producing Bigger Numbers than Desktop
Since 2014, mobile eCommerce numbers have consistently surpassed that of desktops. As mobile growth continues to be on the upswing, today, more money is being made through online shopping via mobile devices than anywhere.
Across the board, site visits, lead generation, and conversions are all higher on mobile platforms when compared to desktops. Needless to say, it’s unlikely desktop numbers will ever recover. Mobile is where it’s at and that’s not expected to change.
Why mobile continues to outperform desktop is simple – this is where the audience is. For eCommerce websites looking to make the most money possible, switching to a mobile-based digital marketing campaign is almost a must. A lack of mobile responsiveness makes it more difficult for shoppers to shop your eCommerce site on their smartphones and tablets. As these devices are responsible for a lot of eCommerce growth, you must go where the audience is.
SEO and Responsive eCommerce Design
A mobile optimized website ensures a seamless user experience, making it easy to buy your products from whichever device they happen to be using. According to a Google report, 70 percent of consumers are more likely to buy from a site that is mobile responsible. Not only is this a smart move for sites seeking to maximize mobile sales but it also will help on the SEO front. Google’s SEO algorithms place a higher value on mobile-first indexes and mobile responsive websites. By having an adaptable, mobile-friendly eCommerce site, that’ll boost your search engine rank.
Content stated Clearly and Concisely
Mobile bounce rates for eCommerce is generally in the 25-30 percent range. If you want to maintain an average bounce rate or one that is better than average, navigation and content must be clearly presented. When a visitor is able to see all elements of a web page clearly, it makes them more comfortable in staying, browsing, and buying. Evaluate what you’re presenting to smaller screens. Make it visually appealing with easy-to-read paragraphs, subheadings, and use less words when possible. Also, because it’s a smaller screen, you’ll also have to work harder to present your CTAs in the correct way.
Mobile Digital Marketing for eCommerce
Thirdly, one of the best ways to maximize eCommerce sales is from mobile digital marketing. Create and implement digital marketing strategies that specifically target mobile users. Make it easy for them to call, email, and buy online through mobile devices. Consider offering mobile coupons, mobile-only offers, and/or using email marketing to explore limited-time mobile promotions. Sending customized, targeted messaging to mobile visitors with a sense of urgency, it’s going to help further push a user towards making their purchase on your eCommerce website.
Invest in Mobile
In the years to come, we hope more eCommerce sites make the switch to mobile digital marketing. eCommerce online shopping is becoming a smartphone-only and tablet-only activity, rather than something to use larger screens for. Failure to adapt could result in a site’s sales dropping out and competition surpassing non-mobile eCommerce platforms.
For more information on how to make the most from your eCommerce site resources, Unlimited Exposure can help. We’ve developed time-tested digital marketing strategies aimed at maximizing eCommerce sales and delivering big numbers. We can help with everything from mobile commerce to customized messaging, email, social media, and more. If you want support to plan, execute, and measure a great eCommerce mobile marketing campaign, let us help!
