Using Impactful Schema Markup to Drive your SEO Campaign to the Highest Rankings
Schema markup is a powerful SEO tool that surprisingly less than half of all websites are using. Capitalizing on the use of schema markup, you’ll find your site with higher page rankings and better traffic. If you’re serious about maximizing your SEO campaign and generating the highest possible page rankings, here’s a little bit about the importance of schema markup.
What is schema markup
Schema markup is a language which assists search engines in understanding the relevance of information on a website.
Think of schema markup as similar to HTML tags, which works similarly with browsers. HTML is used to identify what falls in between its tags and signifies how a browse is expected to behave in interpreting what’s here.
Schema markup goes a little deeper, not only identifying what’s on a website but sharing its relevancy and how useful it is. Schema comes from a language which was invented in collaboration with companies like Google, Microsoft, and Yahoo. Schema is sometimes referred to as ‘structured data’ or ‘structured data markup’.
Using schema markup to improve your SEO
When one uses Google, they will see several entries pop up in response to a query – some paid advertisements, some organic results ranked in order according to relevancy, and some using schema markup.
You may also see a box sharing location information, contact information, answering some common questions, and more. These boxes highlighting vital information are using schema markup to communicate it.
Now, schema is not required for search engine optimization (SEO) but it is highly recommended. When you use schema, it makes your website stand out. Using structured data, it presents your website in a unique manner and that immediately gets eyes on you. People are more likely to click and remain on your site for longer if you use schema markup, according to a recent report published by Google.
Don’t ignore the possibilities of schema markup for your site
Google provides a step-by-step guide on how to use schema markup on a website. Though it may seem intimidating to attempt, implementing structured data is nowhere near as complicated as some may appear it to be. ‘Schema.org’ is a great resource for vocabulary and grammar rules, and there’s even a structured data testing tool that can be used to give your schema skillset a test run. On Schema.org, there are plenty of examples of schema markup that you can apply to your own site. In time, you may even be able to build your own code. If you’re partnered with a web design and digital marketing agency, chances are they can help with this and/or take over.
Schema drives traffic
After learning how to write schema markup, it shouldn’t be long before you see differences in search engine rank and quality of traffic. After you can drive traffic consistently to your site via organic placement, you must ensure visitors convert once they arrive. Combine high quality structured data with useful, relevant content unique to your site and that’s a winning formula. Use schema markup as another tool to help search engines discover your site and index it properly.
Contact Unlimited Exposure to partner with a digital marketing agency specializing in SEO tips, tricks, techniques, and strategies to get your site ranked #1. See real results and maximize the potential of your audience.