Twitter’s Paid Ads Converting Twice as Many Leads as Unsponsored Tweets

In social media, the argument between paid ads and organic traffic has gradually leaned towards a necessity for paid marketing. Since 2010, sites like Twitter and Facebook have grown their sites as advertising platforms by introducing infrastructure for paid ads. Unfortunately, businesses have lost a lot of their organic reach. With each algorithm update, increasingly, paid advertisements are where the marketing attention is being paid.

In a recent study analyzing Twitter as a social media marketing tool, they found Twitter paid ads to convert twice as many people as unsponsored tweets and organic marketing. In working with brands from all categories of business, we’ve heard many stories of accounts producing a lot of tweets and reaching a very low number of fans. Eventually, they give in to the inevitable – having to launch a paid Twitter social media marketing campaign.

As unpopular as this choice is, it’s important to remember this is a victory for your brand. Using paid advertisements, your reach increases significantly. In terms of social media activity, that’s a lot of positive promotion for your company. If you’re an eCommerce company or have products and/or services available for purchase, you can more than make your money back on a campaign like this. There are no guarantees however returns are higher than time-consuming organic strategies.

Using social media for lead generation

Finding new leads to convert to fans of your business is something social media does as well as any other marketing channel. If you want to up your lead generation efforts and Twitter’s an appropriate platform for your business, launch a paid campaign. When you tweet on a paid campaign, you should see an increase in activity and if you’ve embedded your CTAs correctly, that’ll likely mean an increase in conversions.

The importance of CTAs in social media

Call-to-actions (CTAs) are immensely important to any lead generation effort. Regarding social media, it’s easy to like, click, re-tweet, share, and follow. That just takes a tap on the screen. The key is to get the customer to not only connect with your social media profile but to go a step beyond and get to your website where you will hopefully close the sale. Creating Twitter ads should be done with CTAs in mind. Make it so that your CTA is begging to be clicked!

Customized audience targeting

Paid ads on sites like Twitter and other social media platforms allow one to target according to audience. Select who you want to see your ad and increase your ROI. Twitter ads should be written most compelling to your target customers. When done right, you can maximize your leads to be used in actionable ways. Take full advantage of any and all targeting options, selecting things like geographic location to language, interests, keywords, gender, mobile, and more. This way, you won’t waste a single cent promoting an ad to someone who is not relevant to your website.

Unlimited Exposure supports small businesses and corporations in maximizing their social media marketing potential. Using Twitter, Facebook, Instagram, and other sites, there’s no telling how much return can be generated using targeted paid advertisements. Though organic traffic from social media has a value, it’s much harder to get than traffic through paid marketing. Contact us today to learn how to create the perfect social media paid marketing campaign.