3 Instagram Accounts that are Making all the Right Moves in their Digital Marketing
Instagram marketing is very new to most companies but what awaits them can be lucrative. Instagram has become the fastest growing social media platform, perfect for websites in eCommerce retail, fashion, beauty, and food among other categories.
Of Instagram’s more than 1 billion users, 500 million of these use the platform every day. Beyond the huge audience on Instagram, something else advertisers love is that users love to connect with their favourite products and brands on it.
Although the benefits are well understood, getting started on how to achieve success on Instagram might not seem equally clear. If you’re new, the best thing we can recommend is looking at what’s working for others. The following are three Instagram accounts putting out some amazing Instagram marketing and where you might find some value for your own brand.
Adobe
Adobe is a company that has the benefit of having products and services encouraging user-generated content. Browsing Adobe’s Instagram account, you’ll see a brand that’s able to cultivate user-generated content while simultaneously improving their brand awareness.
Never selling directly to the customer, Adobe’s strategy is all on optimizing the potential in user-generated content to push their Instagram profile as a hub of conversation and creativity. Adobe never needs to create any of their own Instagram content! They simply provide the hashtag they want users to take when posting an image and then, they use what they find to support their brand message. For your Instagram account, pick a theme, pick a hashtag for your users to post pictures to, and then, promote your campaign. You may be surprised by what comes back.
Califia Farms
Califia Farms’ Instagram account is a great example of product showcases. Though not your traditional eCommerce brand, Califia Farms sells dairy-free yogurts, almond milk coffees, and similar products. The brand regularly releases amazing pictures of plated foods using their products, occasionally promoting with photogenic recipes. They use these recipes to get customers clicking to see how to make what’s in the picture. As they’re directed towards the brand’s website, they run into advertisements for the products used.
How this can apply to your company is simple – find a way to indirectly showcase your products which includes a link to your website. Including a link will get traffic coming in. Some possible images or videos to release via Instagram may include how-to-use tutorials, tips, and other relevant yet not too sales-y themes.
Charity: Water
Non-profits on Instagram succeed by featuring lifestyle and emphasizing the organizational culture rather than any mission, product, or service. Browsing the Charity: Water profile, you’ll find a lot of different types of content. Most predominantly, you’ll meet the people who work there and the work they do. There’s a lot of behind-the-scenes looks.
For your Instagram profile, you don’t need to be a non-profit to do this. Don’t hesitate to show a little about who works at your brand. Give them a behind-the-scenes look into your office or how a product is created. Showcase your values. Put the spotlight on the customer. There’s a lot of ideas out there wherein one can feature the culture and conversation around a brand – rather than direct marketing product.
For more information on how to get started with your Instagram social media marketing, speak with an expert at Unlimited Exposure.