3 Ways to Spy on your Competition and Locate their Digital Marketing Secrets!
Focusing on creating your own digital marketing campaign is of utmost importance. Even so, it never hurts to check out the competition and what’s working for them.
Keeping a close eye on competition, you may notice certain aspects of their marketing activities and performance. If you’re looking to save time while continuing to monitor the competition, use any of these three applications.
Marketing Grader
Marketing Grader is a free tool that provides a site with an overall marketing score, ranking a site’s blogging, social media, SEO, lead generation, and mobile responsiveness. Allowing you to check your competition’s websites, all you need is the URL. See the areas your competitors are performing well alongside what they’re missing. You may yourself find an opportunity to do their marketing better than them! Just don’t forget to set yourself apart from the competition and to use what you learn to impact your own digital marketing strategies.
Google Alerts
Google Alerts can be used to monitor mentions of your competition, just like it can do the same for you. This way, you can oversee keywords and even get to see online conversation as it progresses in real-time. Identify the topics your competition is writing about and consider tapping into similar subject matter. If you think there’s something they should be writing about and are not, that’s an opportunity for you to improve right there! Google Alerts allows you to monitor almost anything. Some even go beyond their local competition and seek out global names in their category, using Alerts to provide them guidance on content development.
Open Site Explorer
Open Site Explorer is a highly acclaimed competition spy software, allowing you to track a site’s link-building strategies. See your competitors’ backlinks as identified by PageRank, their domain authority, and anchor text used. A nice feature of Open Site Explorer is that it lets you track and compare up to five sites at the same time. Enter in each URL and get an in-depth breakdown of each site ranking alongside a pre-generated table to display scores for each site. Note any links coming from high authority sites. Make a list and consider contacting them to find out if they’re willing to feature your site as well.
You v. the Competition – why you need to succeed
Spying on the competition and getting to know how they’re working their digital marketing is a great strategy to give you the competitive edge.
As creators of compelling digital marketing campaigns, we’ve overcome a lot of challenges for our clients. If you’re ignoring your competition, that’s a mistake.
The key is not to copy but simply to observe and to learn. Copying a competitor’s marketing activities is going to put you in a worse spot than they are and surely won’t help you generate positive long-term momentum for your brand.
Competitor analysis is a part of every business model. Use that information to create success for yourself. As a digital marketing agency, we specialize in various aspects of online strategies including competitor analysis, brand reputation management, social media, eCommerce, video marketing, and SEO. For more information on how you can grow your business and achieve bigger numbers than ever before, contact a representative at Unlimited Exposure!
