4 Social Media Marketing Tips you can Steal from us
Every website should have its own social media strategy. If yours ain’t working, here’s some techniques, tips, and tricks you can steal from us!
Engagement = Reward
The average social media user is more likely to buy from you if they have previously engaged with your brand. To this point, active engagement is so tremendously important. Share timely, relevant content, and create conversation among fans. Some strategies to help guide what you post can include inspirational quotes, photos with intriguing captions, post lengths which alternate in type and length, responses to comments, engaging with other brands in your local social media community, proposing questions or polls about relevant topics in an effort to stimulate conversation, and using images and short videos to increase visibility.
Talking about others is key
Social media marketing shouldn’t be about talking about yourself 100 percent of the time. Take time to thank and reward others as well, and consider sharing their comments and content. This lets people know you value them and also, that you’re not just interested in selling to them or pushing a marketing message. A few of the strategies we’ve used has been sharing at least one customer post per day, responding to a minimum of five social media comments every day, promoting similar brands and products if you have a partnership with them, and thanking people for liking and favouriting your content.
Listen to the conversation online
For you to control your online brand reputation, you need to listen to what people are saying about you. Monitoring this ensures there aren’t any offensive comments or complaints left unaddressed. Some of the strategies we’ve used to oversee social media conversation includes eavesdropping on news topics relevant to your brand, identifying relevant influencers, searching for relevant keywords that may be used to discuss your brand or category, deleting offensive comments and spam as they come up, and monitoring competitor activity. It’s also recommended to avoid getting into argumentative conversations online. These can damage your brand in a big way.
Set a measurable goal
To prove whether a social media marketing strategy is successful or not, you must set a goal to achieve. Use an exact number and identify the KPIs you’ll use to get there. Your goal can be anything from increasing your follower count to increasing leads to your website, increasing shares, likes, comment generation, audience reach, and more. Ensure that what you choose is achievable. An example of what some accounts have used in the past is to increase one’s followers by 10 percent every month for the next year. Regarding what’s possible, speak with a digital marketing agency.
In our experience, we’ve helped numerous websites with creatives social media marketing strategy across platforms like Instagram, Facebook, Twitter, LinkedIn, Pinterest, Snapchat, and others. Any business, no matter size, can implement any of the tips mentioned in this article and they should see a stronger social media following begin to build. As experts in social media marketing, Unlimited Exposure has used these strategies plenty of times. We only hope they’re as successful for you as they’ve been for us! Contact Unlimited Exposure for more info.
