6 Components of Contagious, Emotive Content to make People Think, Feel, and Respond
Content that is emotive, motivated, fun, and self-aware is integral to the success of so many different marketing campaigns. When done right, content like this can make readers think, feel, and respond. This is what any content writer would want!
Be it social media marketing, inbound marketing, email marketing, or alternative digital campaigns, these 6 components are something you’ll find in each – social currency, trigger, emotionally intelligent, public, practical, and stories. Let’s jump into a little more about what we mean.
Social Currency
Contagious content shares information that reflects positively on your brand and that makes you look good. This elevates you in the eyes of the reader, building a healthy reputation which you can capitalize on at a later today. Social currency has influence on how you are perceived. Change your perception by writing thought-provoking articles that get people talking.
Trigger
Triggers are akin to CTAs. If a reader has cues to make an action and if what you’ve written is compelling enough to share, a trigger will provide means to sharing. Try to develop a content marketing strategy that is memorable and meaningful. If your content is anywhere similar to something you’ve already written, it’s probably not worth publishing.
Emotionally intelligent
Content should provoke some sort of emotional response. You don’t want to sound like a robot and/or to write a glorified sales pitch that just sells, sells, sells. Content marketing works when it is relevant to the target audience and when it means something to them on an emotional level. Accomplish this with human interest stories, a charity campaign, or motivation.
Public
Public perception speaks for itself. When building content, there are a few guiding rules you want to follow to ensure your tone is not coming off negatively, confrontational, or controversial – unless that’s what you want. To succeed in digital marketing, protect your public image!
Practical
Content with a practical use further enhances its value in the eyes of readers. Think about how your post will help people. Think along the lines of how-to guides, in-depth studies, news, or video tutorials. A list of practical tips or instructing a reader on how to maximize their experience with your product or service can work wonders at turning them on to a purchase.
Stories
Marketing and advertising has always been about storytelling. If you’re writing on a boring topic, don’t. If you have to, try to find a story or metaphor to emphasize the less exciting aspects of a piece. By paying attention to one’s analytics, you can learn how to be a better storyteller in relation to your target audience.
What each of these 6 components of contagious, emotive content have to tell you is that the better you understand your audience, the more likely they’ll be inspired to click. Whatever your objective is, following these tips can help content garner more shares, more interest, and more buzz. Using these elements, customers have even been able to get their content to go viral, resulting in sales of $1 million and above!
Unlimited Exposure is a high quality results-driven digital marketing agency specializing in various forms of content creation. Tap into your audience’s full potential and partner with an expert to oversee everything. Speak with a representative today.
