What is Inbound Marketing and How you Can Use it to Pump out New Leads
Inbound marketing are strategies that seek to attract customers to your website through permission-based guidance. Inbound marketing can be anything from a blog post attracting people to your brand or email marketing.
The biggest priority of any inbound marketing strategy is to bring in leads and secondly, conversion. Converting leads into customers requires more than the limitations of inbound marketing provide however inbound marketing is a great starting point to a sales funnel.
For these strategies to work to their maximum potential, it’s important to collect customer data and use it to find out how to better target your audience. Let’s say, your bounce rate is high. This may be indicative of an issue with your landing page not providing the information to what an inbound marketing link is advertising. There are a range of issues analytics can highlight, which can help improve the way you market.
In the last decade, inbound marketing has played a role in elevating websites’ marketing as well as in supporting sales and customer service ratings. For this reason, investment into inbound marketing has also grown, by as much as five times in the same time frame.
Though inbound marketing certainly has reason for investment, it can be challenging for some to know how to calculate its ROI. Inbound marketing ROI measurement has occurred through calculating things such as number of leads generated, converting leads to customers, determining if the relevant audience is being reached, identifying how revenue has increased from existing customers, and reducing costs of lead generation or customer acquisition.
When developing inbound marketing strategies, prioritize getting your content and website out in front of people. Studies show digital marketers who prioritize brand exposure like this in their marketing oftentimes see the most benefit across the widest metrics.
The top eight most popular inbound marketing projects that you can launch are, in order of importance – blog content creation, growing your site’s SEO presence, content distribution and amplification, long-form visual content creation, interactive content creation, webinars, development of online tools, product how-to videos, and freemium trials.
Consistently, blogging has been found to have the biggest impact on ROI. Though not as flashy as other types of inbound marketing, it’s oftentimes these articles that provide value across social media, SEO, email marketing, and other strategies.
Remember, the best resources any website owner has is their time, money, and relationships. Investments of these need to be carefully weighed. Justifying your marketing spending should always come down to the expected ROI.
A successful inbound marketing strategy is going to maximize valuable, helpful, and relevant self-created content to spur long-term growth. How it accomplishes this is not by directly pushing a brand, product or service. It does not sell directly to the customer. Instead, ‘inbound’ draws potential customers inwardly through portraying value to them in some way. A great way to generate leads, these type of strategies are not to be discounted.
Speak with a digital marketing agency like Unlimited Exposure to define your very own inbound marketing strategy. Once your website is optimized, you’ll be surprised at how your lead generation numbers change for the better. Get real results, amazing ROI, and measurable success. Contact a representative at Unlimited Exposure for more information.