3 Rules of Human Psychology you can Use to Influence your Digital Marketing
If you’re interested in how to get customers clicking, buying, and sharing your stuff, human psychology can dictate a lot what influences these decisions. How we respond to ads, brands, and products is all built from rules of human psychology. Learn how to use the unconscious mind which sits beneath the surface to get people responding positively to your brand, products or services, and advertisements.
Cognitive bias from a previous experience
We develop a bias on the people and brands we come into contact with, based off of an impression derived from a previous experience we’ve had with them. For example, let’s say you meet someone and they appear in that initial meeting to be funny, intelligent, and kind, every time you see them after that, you’ll be brought back to that prior experience. The same applies to your brand. After a customer’s formed an impression of your brand or product, future impressions will be influenced by it – for better or for worse. To ensure the first impression a brand or product makes is positive and memorable, here are some strategies you can use.
Procuring an influencer marketing endorsement from someone relevant to your brand’s perception.
Using another product with a great reputation to influence the perception of a new product.
Ensuring your customer service is amazing! If a customer contacts customer service, your representatives should appeal knowledgeable, friendly, and genuinely helpful.
Rejecting a conclusion that is extreme, outrageous, or unbelievable
If people hear something that seems unrealistic to them, they are unlikely to believe it. If you’re making a claim on your website or in your digital marketing, customers may not believe it and that’ll make your brand seem unfavorable or untrustworthy. If you’re looking to overcome this belief bias, an approach you can take is to make statements that sound more realistic, instead of trying to make things sound super impressive or over-the-top. Consider using influencer endorsements, testimonials, statistics, and data in combination to back up your claims.
More likely to take risks when the outcome is a loss
For decades, consumers have been more likely to buy a product advertising savings and the avoidance of a loss, rather than advertisements promoting a gain. Using this human psychology as a basis for your digital marketing, instead of marketing the benefits of a product, consider promoting what your products or services are saving the customer from. For example, tell your customers how much they’ll save by framing your ad with, “Save 40% off!” Or, if it’s a piece of content, consider writing it in a way as if it’s going to help them avoid losing money. Consider comparing your products to that of your competitors, highlighting your appropriate selling point.
These are just a few of the psychology principles used by the world’s top digital marketers every day. By understanding how consumers’ brains work, you can better target ads and ultimately create more effective campaigns that don’t want money, time, or effort. In an ever-changing world of digital marketing, human psychology is not something that has changed in a long time. For more information on how to build a successful digital marketing campaign influenced by human psychology, contact a representative at Unlimited Exposure. We’ll connect you with available resources to help you maximize your marketing to the get the results you want!
