4 Astonishing eCommerce Web Design and SEO Trends to Maximize in 2019
2018 proved to be a record-setting year for the world of eCommerce sites. As more consumers move from traditional brick and mortar to online shopping, that’s meant massive sales!
Heading into next year, although there’s a lot of rewards and low-hanging fruit out there for some categories of eCommerce, you don’t want to invest in a dead end.
As 2019 is about to set upon us, these 4 astonishing eCommerce web design and SEO trends are set to take center stage.
For those looking to maximize the potential of current SEO algorithms, these strategies are where you want to focus. Set your business up for all the success you’re dreaming of in the next 12 months!
Voice Search strongly advised for eCommerce sites
Voice search technologies are still in development but even so, they’re coming up fast on trend. If you’ve already adopted some voice search optimization strategies, you’re likely already advantage. Attract clients from sources like Alexa, Siri, and Cortana. Keep in mind voice search comprises less of disconnected phrases and keywords, and more towards full-length questions. Structure your web content accordingly. Adopt a question-and-answer format. Incorporate trigger words like ‘why’, ‘how’, ‘what’, and more.
Using the power of branding to spur conversions
More eCommerce sites are deriving conversions based solely off the power of their branding. In an effort to build your online brand reputation, invest in strategies like link building. Essential to eCommerce, link building is a great SEO tool in addition to opening the door to influencer relationships on other websites and bloggers. The more strategic partnerships you have in play where you can spread your branding to new audiences, the better. Spend wisely with a link building campaign focusing in on relevant sites and influencers.
The value of the user experience and loading speed
User experience (UX) is a high page ranking factor in SEO and in motivating those conversions. Sites taking longer than three seconds to load a page lose out on as much as 40 percent of possible eCommerce sales. A confusing layout is also going to lose you points on the Google algorithm. No user wants to waste their time on a low quality site. Ensure your site is easy to navigate, content is structured in a natural way, and your page is not overpopulated. Furthermore, a mobile-responsive site is also going to nab you that important smartphone traffic which will be an even bigger base of eCommerce sales in 2019.
Website security/HTTPS
Every eCommerce site should be set up with HTTPS-level security. Sans HTTPS supporting your domain, that leaves your website vulnerable and unsafe in the eyes of visitors. Considering they’ll be sharing sensitive personal information and banking details, you want to ensure you’ve got expected security features set up. Google also rewards sites with HTTPS with better rankings and more search engine visibility. There’s no ifs, ands, buts, or way around it. An eCommerce site absolutely needs to prioritize security.
For the latest in SEO developments and digital marketing support for your eCommerce site, get in touch with a representative at Unlimited Exposure. We can give your company an added edge throughout 2019, propelling your eCommerce sales to new heights! We built a reputation on results-driven performance. If you’re looking for eCommerce SEO and digital marketing, contact us today.
