Create Future-Proof SEO to Sustain any Google Algorithm Update
As Google has continued to change its SEO algorithm, SEO strategies have changed to accommodate. If you’ve been through any of the past updates – Panda, Pigeon, or Penguin – you may have had to change a lot about your website to maintain your search engine rank. Needless to say, this is time-consuming, irritating to have to do, and unnecessary if you’re creating future-proof search engine optimization.
Follow Google’s rules
The best advice we can give when building SEO is to always follow Google’s rules. Don’t try to outsmart them because, as time has shown us, eventually everyone gets caught. Google’s algorithms want to provide users with the most high quality, relevant, and useful content. Supply them with exactly that and you won’t have to worry about any changes they may make in the future. Through every algorithm change, Google’s mission has never changed.
Ways to focus in on your user
Create compelling, quality content that is useful and interesting to your target user.
Include active, relevant links and videos to support the information on-page.
Ensure your website is mobile responsive and easy-to-use across any device’s screen.
Build on local SEO strategies, making it easy for local customers to find you.
Build relationships with your online customers, answering questions and helping them whenever possible.
Use a conversational tone that matches the user’s voice. Don’t use too much formal language.
Ways to follow Google’s guidelines
Do not use duplicate content as this will be penalized under Google’s guidelines.
Do not use low quality guest posting as this can be perceived at times as spam.
Use “nofollow” links for any page you do not want to be crawled.
Monitor your website’s load speed using a software tool like Page Speed.
Fix any broken links or unnecessary HTML as this code will come up when a Google spider crawls your page.
Always use text instead of images when writing important names or sharing key links, as Google cannot scan images and its SEO algorithm can only interpret text-based content.
These are the SEO rules you don’t want to ignore!
If you’re looking for loopholes or shortcuts, you’re putting your site at significant risk. If a new Google update finds you’ve been using this sort of trickery to gain rankings, your entire site could be penalized for misleading users. Bad SEO practices include spam pages, keyword stuffing, implementing tiny text or hidden text, hiding links, cloaking content, or engaging in link schemes. It’s always best to avoid any SEO expert who favors any of these techniques. As a small business owner and website owner, there’s too much at risk for you to chance it.
Unlimited Exposure is a digital marketing agency specializing in SEO, eCommerce, social media, email marketing, video marketing, and more. We have used high quality SEO strategies to provide our clients high search engine ranks, elevating their revenues, leads, and conversions to new heights. So many consumers rely on search engines to find information, products, and services they’re interested in. Take advantage of SEO opportunities today with Unlimited Exposure. A representative would be happy to connect you with creative, validated, and effective SEO strategies. See your website thrive under the watchful eyes of an SEO expert!
