How to Write an Irresistible Email Marketing Campaign and see the Action you Want
Strong, focused email marketing is an expensive strategy coming with high rewards.
According to a recent study, for every $1 invested in email marketing, the average Internet company saw a return of $43. That’s a tremendous ROI!
Your ability to create irresistible, seductive email marketing newsletters will be a huge factor in determining what you make for a return.
Thankfully, doing so is sometimes as simple as defining what you want to say, ensuring you’re providing the reader with value in content, and adding some fireworks and intrigue at select points here and there.
Knowing what you want to say
Identify what you want to get out of your email marketing message – maybe it’s to download something, to sign up for a course, to buy a new product and use a promo code, or to attend an event. If you know what you want the end-result to be for customers, you can build your email newsletter to match. Decide in advance before ever writing a word. If you don’t have a reason to send an email or don’t know why you’re sending the email you’ve pre-written, it might be best not to send it. The firmer the grasp on what you’re targeting and your CTA, the more likely your reader will understand what’s expected of them in reading your email.
Subject lines that can seduce a click
The average ‘email open rate’ for an email marketing campaign is 22 percent. That’s a lot of people who won’t even read the message. If you want a better email open rate, a compelling subject line that begs for a click will be what you need. A subject line should be straightforward, clear in its messaging, and be intriguing enough to generate more interest in what’s being discussing. The best subject lines are usually a little tease, enough to spark curiosity which spurs a click. Convey your value proposition, don’t mislead, and focus on the customer rather than advertising something about your company, products, or services.
Email writing should be easy to read and meaningful
What you write should maintain a balance between informative text and visually appealing structure. How an email is formatted is the highest priority. As stated prior, any email should be clear in communicating what’s expected of the reader. Keep in mind the average click-through rate for email marketing is only 3 percent so any CTA needs to work extra hard to get anything higher. High-performance CTAs use actionable verbs, are short and concise, have clever formatting, are relevant and exciting, are attention-grabbing, and come with a sense of urgency.
Catering to the needs and lives of the customer
Customer always comes first, when delivering an email marketing campaign. If there’s no value in the minds of the reader, they’re not going to click this time and even worse, you may not get another chance to make an impression. They may unsubscribe altogether. The best advice we can offer when building an email marketing campaign is to use mobile responsive templates, personalize and customize as needed, and segment your email subscriber list to develop targeted content marketed to individual needs and interests.
For more information on email marketing, digital marketing, and other aspects of online brand reputation, speak with a representative today at Unlimited Exposure.
