How to Do Video Marketing Successfully in 2019 with Tips, Tricks, and Secrets Revealed!
So many people focus on video marketing that goes viral but there’s so much more to video marketing.
To achieve $1,000,000s in sales, you don’t necessarily need to go viral if you launch a smart marketing campaign.
As the category continues to grow in big numbers, video’s now accounting for almost three quarters of all consumer traffic and landing pages with videos are boasting up to 800% more conversions than pages without. Launch your own video marketing campaign in 2019 using these 5 secrets.
Build a story and make the sale secondary
No one likes to be sold to in this day and age. The most successful brands in video marketing work because they focus on telling a story that resonates emotionally with their customers and which provide value. The higher the emotive power of a video is, the more likely you are to tap into a customers’ needs and desires which can then be lead into a sale. Implement a CTA at the end of your video, as long as it fits within the parameters of the storytelling you’re communicating.
The first 10 seconds must be your absolute best
20 percent of viewers click away from a video within 10 seconds or less. Lead your video off with fireworks! Be short and to the point, and get right down to business. If you spark enough of a viewer’s curiosity within the first 5-10 seconds, they’re more likely to watch through the rest. Ask yourself, “Why should a customer watch this video?” If it’s there to make them laugh, motivate them, or inform them, know your objective. Hook their attention as soon as you have the chance!
Don’t be boring
It’s pretty straightforward and obvious but don’t be boring. That’s the worst thing you can do. Viewers want to laugh, be enlightened, and don’t want marketing to take itself too seriously. Anything edge or humorous oftentimes works best in video marketing. Don’t hesitate to be creative and take calculated risks to say something unique to your audience. Don’t try to emulate others. Instead, look to be funny and take a chance.
Search optimize!
The more keywords and search engine optimization (SEO) strategies you can pack into your marketing, the better. Maximize your video marketing keeping in mind users are likely to come to it by searching it out. Enable video embedding ensuring it can be shared and receive inbound marketing links. Fill your description with strategic keywords so that, when Google crawls your video, it knows how to classify it. Help your videos rank high.
Those who educate are those who succeed
65 percent of Internet users are visual learners. When you use your video marketing to educate, you provide value. This might be to teach them how to use a product or service, how to get the most out of a product or service, might help showcase some industry news and knowledge, or may share other details. Also, videos can be used to share customer testimonials which have shown to be one of the most effective brand building strategies.
For more information on how to do video marketing successfully in 2019, contact a representative at Unlimited Exposure. We would love to help in getting you set up with high quality video marketing that’s creative, conversion-focused, and which delivers the returns you expect!
