Is Guest Blogging still a Popular Way to Build Audience in 2019 – we say yes
Although some dispute it, capturing audience attention and growing your followers is still achievable using guest blogging in 2019. The precise method on how is where debate should be had. Nevertheless when done right, guest blogging done right creates amazing results!
Guest blogging is the act of writing a blog for another website. This drives traffic while building links. As a guest blog, this provides opportunity to associate your site with theirs and to spread awareness of your brand, products, or services to another’s audience. When a guest blog is done well, it can also set yourself up as a ‘thought leader’ and an authority in your category. As evidenced, the benefits of guest blogging range from increased brand recognition to authority building, increased brand exposure, increased website traffic, increased social media visibility, and bigger audience reach.
Always start with objectives & audience
Clarify what you hope to achieve with guest blogging, as your first step. If you know the result you’re aiming for, you have a better chance at getting there. Determine whether you’re advertising your brand, yourself, a product, or service. Identify how you will track the success of your goals and what metrics you will use. From there, you’ll also want to know the audience you want. If you know your audience, you can seek quality websites where you can find your audience, identify social media accounts your audience frequents, and help to determine engagement strategies.
Finding guest blogging opportunities
Finding guest blogging opportunities is relatively easy but they’re not always advantageous. Quality guest blogging opportunities usually need to be sought after. Examine relevant websites and evaluate things like domain authority, social media following and engagement, and site performance. There are a handful of apps and software available which can identify blogs with strong domain authority, something which can be exploited to help your site’s SEO rankings as well. Across any relevant site you hope to guest blog on, you also want to see how relevant blog topics perform and what’s had the most success online.
Write out a great pitch to submit
Convincing a site to hire or to allow you to post a guest blog can be a process. Before you approach a site, write out a research-friendly and powerful pitch. Some sites field hundreds of blog post requests every day – you want yours to stand out. It may take some time to build a comfortable relationship with them however in time, you may find a partner on which you can be a guest contributor or guest author, delivering to them high quality content in exchange for exposure for your brand. Personalize your connection to them and explain in as few words as possible why you’re a good fit for their website.
Unlimited Exposure has a detailed understanding of key influences on guest blogging success. Throughout 2019, we expect to see collaboration and guest blogging to remain a focal strategy in digital marketing. Assisting with your content marketing and spreading word across social platforms, we can elevate your brand to new heights. Learn more by speaking with a representative today. We can help build strong relationships with industry authorities, ensuring content is published on the most relevant platforms for your brand’s long-term success.
