What to do when your Website’s SEO is Under Attack – Don’t Ignore It
Search engine rankings are in a constant state of change. If you’ve recently noticed your site’s SEO rankings are slipping, could it be because of an on-site error – absolutely. That said, it may also be because a competitor has knowingly targeted your site. If you believe there’s negative SEO threats facing your site, that’s something that’s in need of address. Ignoring it will only allow it to fester and wreck more damage on your online reputation. These attacks and manipulative attempts to destroy your site’s rankings can be combatted but must be done so intelligently.
‘Negative SEO’ is something that has been used for years to target sites and sink them. As stated, this provides opportunity to the competition to increase their Google’s rankings. Scammers will sometimes use negative techniques, such as setting up low quality backlinks and attempting to get your site flagged as ‘spam’, to accomplish this. Although these techniques don’t always work, sometimes they do. A lot of the time, search engines like Google will pick up on them. That said, they can’t be relied on to flag every attempt to attack your site. That’s why any digital marketer or website owner needs to be aware of how to fend off an attack.
The thing about negative SEO and negative digital marketing is one can launch untraceable campaigns rather easily. At times, we’ve seen overnight businesses get killed with negative reviews, negative social media coverage, and more. The same thing can happen with search engine optimization strategies. Every site is exposed and every business is, too. If you are being attacked, you should notice an abrupt change in your traffic or site metrics. When something abrupt happens with your site traffic, one must go to their metrics and determine the cause of change.
If someone is attacking your site, contact an SEO specialist to learn what you can do to repair your reputation and minimize the effects of what’s going on. Also, if you have evidence someone’s actively trying to harm your business or inflict financial harm on your business, you must do something to ensure they are not successful. The answer is not to inflict the same harm onto the competition but rather, to protect yourself. Damaging backlinks can downgrade a site quickly. All one needs to do this is your site’s URLs. Needless to say, that’s a scary thought!
A business seeking long-term search engine success, they must go on the offensive with quality strategies. Aspects of SEO like keyword optimization, code optimization, backlinks building, and focusing on site authority need to be taken into account. When your site comes under attack, a site owner needs to begin rebuilding immediately. If you catch it early enough, you may be able to regain rank rather quickly. Ignoring it is a mistake – that’s the last thing you want to do.
If you’re seeking to launch a high quality, high-performance SEO strategy, contact a representative at Unlimited Exposure today. As experts in search engine rank performance, social media marketing, and other aspects of digital marketing, we can help in getting the word out about your website. Don’t settle for second place and don’t ignore the real threat of someone launching an attack on your website. Achieve real results with Unlimited Exposure as a partner!
