4 Amazing Tricks to Social Media Psychology that will change the way you Spread Content
Being able to influence your audience’s emotions and ensure they take the action you want is important in the realm of social media marketing. If you’re really looking to maximize your social media marketing dollar, getting to know why people share and why they access social media has a high value.
As experts in social media marketing, we want to share some social media psychology tips we believe can help in increasing engagement. Using these tricks, you can increase your share count and foster positive social media interactions, building customer loyalty and value in the minds of those who matter most. Transform your social media profile today with compelling, contagious content!
Emotions are contagious
Emotions are contagious on social media, just like they are in the offline world. There’s a high chance that after a consumer has read your social media content, they will adopt the same tone as it. Knowing this, you don’t want to appear boring. Use positive, motivational language. Add in some strong CTAs. Going with a fun, friendly tone that’s more playful and conversational is usually better than something more formal. The more happy and less boring a post is, the more likely a customer will leave the interaction with a positive feeling about your brand.
Social media shares = value
If someone sees your post has a lot of shares, likes, and comments, they are more likely to feel comfortable doing the same. The amount of social media shares corresponds to the value society associates to a post. The more people who share, the more likely others will. Thereby, techniques that focus on sharing are important. Keeping posts funny or with a humorous tone is smart. Finding influencers in your category to share your content first is helpful. Identifying social media accounts with a large amount of followers and appealing to them to share can also benefit.
The top 5 reasons people share
A New York Times study shared the top 5 reasons people share on social media – to support a cause, to stay connected, for self-fulfillment, to define who they are, and for entertainment. All content produced for social media should provide value to your reader. There are some who like to be funny while others will go educational and informational. Consider different ways to get people involved with your brand. Ask questions, consider employing a user-generated content strategy to increase engagement, and have fun with writing posts.
People love to talk about themselves
Make your posts about the customer – not about you. People want to share their thoughts. Providing them a platform to do so by asking questions or encouraging comments is a smart move. When we share our thoughts, it triggers pleasure sensations in our brain – similar to how food and money do. So instead of advertising products or services, talk to your audience directly and focus on how you can solve their needs or appeal to their desires.
These tricks have been used to a great degree of success over the past few years for us. As the experts in social media marketing, Unlimited Exposure is happy to partner with brands looking to go big on platforms like Facebook, Instagram, YouTube, Snapchat, Twitter, LinkedIn, and others. If you want to grow your social media following, let us help. Speak with a representative today!
