Read the 5 Most Popular Digital Marketing Trends that will Dominate 2019!
2019 is bringing with it new tech, new fashions, and a challenge of what worked in years’ past. Digital marketing continues to get savvier and change continues to occur at a faster pace than ever before.
If you want to know where you should be leveraging your marketing dollar to maximize your brand’s success in 2019, here are 5 key areas to pay attention to.
Artificial intelligence (AI)
AI is being used to better understand consumer behaviours and to identify patterns that can be exploited in digital marketing. Today’s AIs are being used for everything from analyzing databases to providing unseen insights. Scour social media conversations and interactions, and gain intelligence on your own performance and the performance of your competition. AIs are going to play a big role from 2019 onwards in helping organizations, companies, brands, and governments better understand the marketplace they want to serve.
Chatbots
Chatbots have a love-hate relationship with consumers so be wary when using them. Nevertheless, by 2022, chatbots are expected to save businesses over $8 billion in the United States alone. Chatbots can answer questions, help direct new customers to the appropriate site areas, and assist in delivering better customer service. They can also be used to schedule appointments and assist in making purchases. If you want to use chatbots for either customer service or sales, we recommend taking a strong look at how in 2019.
Smart search
Smart speakers and voice search are continuing to change the way we do search engine optimization (SEO). No longer are people using keywords in text to search – instead, they are posing questions through their Google Home, Alexa, or other smart speaker devices. Optimizing your site for voice search in 2019 is a smart move. Audio queries tend to be more conversational and in the long-form. Incorporate questions and phrases into your site, build out an FAQ section, and write blog posts based around questions. This will all help in getting your brand heard in voice search.
Local influencer marketing
Influencers come with a high return and the best kind of influencer marketing there is is local influencer marketing. Unless you’re marketing globally or are an eCommerce business seeking international expansion, targeting local regions is smart. There are hundreds of thousands of people surrounding you. Partner with local influencers for long-term campaigns. Check out local social media accounts to see who is generating the most buzz and if they are relevant to your brand, send them a message to see if a partnership is feasible.
Live video
The only thing better than video-based content marketing is live video streaming. In the moment, capture users’ attention with behind-the-scenes looks into what’s going on at your brand, seminars, product demonstrations, live Q&As, and more. Think what your audience wants to hear. Develop a long-term live video strategy and note which platforms you hope to use – whether that’s Facebook, YouTube, Instagram, Periscope, or other live stream sites. YouTube, Instagram, and Facebook are all great recommendations to start one’s live video marketing journey.
Unlimited Exposure is determined to achieve unparalleled success for our partners in 2019. As experts in video marketing, eCommerce, email marketing, social media, and content marketing, we can help in building your brand and maximizing your marketing dollar. Stand out from the crowd when you partner with us! Contact a representative today.
