Use Social Media Sharing like an Expert on your Next Digital Marketing Campaign
No brand should stop trying to get their social media content liked and shared. When content’s shared, it extends the reach of your brand beyond your followers. Like dropping a stone in water, the ripples move outwards, influencing users who have no connection to your brand – yet, anyway. As a result, the effectiveness of one’s digital marketing campaign is heightened.
Links help SEO
Shares on social media and linking has an immense impact on search engine rank. Social media results in bigger visibility, more awareness, and ultimately more traffic to your site. All of this activity signals to search engines like Google that your site is quality, relevant, and warrants a strong ranking. The more inbound links, the better. There’s no telling all the positives which occur when significant amounts of social shares pour in, providing increases across several metrics.
Social authority
When someone shares your content, they’re giving it their stamp of approval as your message goes out to their friends and family. Consumers are more likely to trust a recommendation from friends and family than they are to trust a brand’s own advertising. This many social vote helps your brand, giving it credibility and associates value with its name. If someone’s already given their thumbs up, their social media followers are likely to do the same – which has tremendous importance.
Psychology of sharing
What compels people to share on social media varies. According to a study by The New York Times, the top five reasons why people share are as follows – 84 percent of consumers share to support a cause, 78 percent of social media accounts will share to stay connected, 69 percent will share for self-fulfillment, 68 percent will share to define who they are, and 49 percent will share for entertainment. If you can create and publish content meeting one of these guidelines, it’s more likely to be shared than not.
When to post
When you know the prime time to post, you ensure your content gets out in front of the most amount of people. The best time to post will vary according to category, region, and more. Doing research into the best time to post is recommended. Each platform will come with its own specifications as well and thankfully, there are plenty of apps and software which can help in scheduling posts to be released at optimum times. Always measure engagement levels and adjust, as needed.
Invest where your audience is
Depending on your business, you may find more of your audience on any one platform compared to others. Evaluate sites like Facebook, Instagram, Twitter, YouTube, Snapchat, LinkedIn, and others to see where your audience is and spend your investment there. For any brand on a tight budget, this is a must. Consider testing the different platforms with small budgets and compare the results. Consider ‘cost per click’ and ‘conversions’ as your key metrics.
Unlimited Exposure are the experts in social media marketing, specializing in over 100 unique techniques across dozens of platforms. Partner with Unlimited Exposure to reach new audiences in social media and begin building social connections. Sharing is important in the world of social media, signifying your brand can be trusted and that you have high quality, valuable content. Contact a representative today to expand your social media reach by potentially thousands of people!
