Using Digital Marketing to Increase Audience and grow as a Start-Up Company
Start-up companies need growth and they need it fast, and oftentimes the best way to achieve that is through digital marketing. Inexpensive and easily customizable, in an ever-evolving marketplace, entrepreneurs and start-ups alike are tapping into the limitless possibilities of digital marketing.
Email marketing
Although one must get a user to subscribe to an email list for email marketing to carry with it significant weight, email is still a high-return category of digital marketing that cannot be ignored. Average ROI for email marketing is 122 percent – which is four times higher than paid search, direct mail, and social media. When building emails, you should create click-friendly subject lines, use persuasive language, keep things short and sweet, and ensure your graphic design is mobile optimized.
Social media marketing
Social media marketing reached $32 billion in size in 2017 and by 2021, it will total spending of approximately $48 billion. If you don’t already have social media initiatives planned or implemented, you’re missing out. There’s so much exposure on social media to be had for start-ups. Social media platforms have proven to be a great way to increase sales and boost traffic. Additionally, it’ll help with improving customer loyalty, lead generation, conversions, and search ranking. Choose from Facebook, Instagram, LinkedIn, YouTube, Snapchat, Twitter, and others.
Content marketing
Content marketing is crucial for entrepreneurs, start-ups, and new companies. Creating, publishing, and distributing your own unique, valuable content helps to establish value in the eyes of the consumer. Content marketing can include articles, videos, blogs, infographics, and any other forms of content where the sole motive is engagement. If you’re looking to build credibility and authority in your brand, having a working content marketing plan is critical. Subsequently, content marketing will also provide articles to be shared on social media and can assist with search engine rank.
Pay-per-click (PPC) marketing
PPC campaigns involve using search engine advertising to attract clicks to your website. PPC marketing is known to generate leads ready to buy. Conversion rates are typically higher than other channels and this method is well-known for its high return, considering expenditure rely on clicks. PPC campaigns are easier to understand in most cases, as they have added transparency and clarity on everything you’re paying for. Subsequently, the data you cull together from those who click can strengthen other digital marketing initiatives you may have going.
Start-ups must capitalize!
Even if one believes they’re “creating a new category”, there’s always going to be competition and a lot of the time it’s going to be very fierce. So many are looking to lay claim to being the top brand in the marketplace and for any one start-up to succeed, so many others must fail. Using digital marketing strategies, you maximize your marketing dollar, grow at a faster pace, and connect with an online audience you wouldn’t otherwise have access to. In today’s fast-paced business world, start-ups must capitalize!
In the start-up world, if you’re not growing, you’re dying. Unlimited Exposure can help in hooking you up with the right digital marketing strategies to expand your business and achieve high profits. Give yourself an edge over the competition and catapult yourself to where you need to be. Contact Unlimited Exposure today for more information on the quintessential collection of start-up digital marketing strategies!