3 Content Marketing Mistakes that’ll put your Digital Campaign in Major Jeopardy
Underperforming content marketing campaigns usually can be attributed to one of these three mistakes. Digital marketers, businesses, and websites of all varieties make these mistakes on the regular. See how to avoid the pitfalls of content by learning from those who’ve come before. Achieving content marketing success might just be a slight change away!
1 – Not accurately measuring content marketing performance.
Content is designed to move customers further down the sales funnel. To prove the value of content marketing efforts, you need to know what metrics to pay attention to and know how to determine when something isn’t working. Every piece of content should be measured, to determine how many leads each is generating and to see which content is driving your success. When you know what content is working in your marketing plan, you can feature more of your most successful pieces and eliminate what’s not performing.
2 – Not producing inspired and engaging content.
A lot of the time, brands will go for quantity over quality – which is a big mistake. The Internet is flooded every day with low-quality content. Your content won’t be heard if it’s identical to what everyone else has produced. Instead of dozens of meaningless pages of content, focus on a select number of well-written pieces that are not rushed and which are built to engage the reader. Make your content more engaging by addressing them directly, using humour on occasion, and answering questions. Be conversational, as if you’re talking to a friend. If you take this conversational approach, you’ll notice that this is the content that ends up performing better than your other pieces.
3 – A lack of money to fund a full content marketing plan.
Sometimes the ultimate mistake is not having enough of a budget to effectively create and distribute your content. It takes time, effort, and money to support content distribution across social media, search engines, and across Internet platforms. When one doesn’t invest in a full budget, they end up not getting the results they desire. Even on a limited budget, being smart with where you put your money is important. Consider connecting with influencers, select your social media platforms wisely, write your content intelligently with its performance in mind, and build relationships with stakeholders who can help in supporting your content marketing campaign.
These are 3 pesky problems plaguing a lot of marketers. Solving them, you’ll see the changes in digital marketing, social media, mobile performance, analytics, and email. The more effective one becomes at solving these three potential pitfalls, the more effective their planning and building a content marketing plan will be. Expand your content’s reach by employing the right mix of performance metrics, focusing on maximizing what’s engaging in your content, and investing in the right places.
To launch a high-performance content marketing plan, contact Unlimited Exposure today. Support long-term digital success by connecting with the right resources to get your audience engaged, feeling connected, and who are enjoying what you’re putting out there. Content marketing can elevate leads, conversions, and more, when played right. Put your digital campaign where it needs to be with Unlimited Exposure – moving towards ultimate success. Join us today!
