4 Reasons why your Mobile Site is Losing Leads and Missing Conversions
The mobile version of your website may unknowingly be turning people off, from the simple mistakes it’s making. We’ve all been there before where we tap on a link, arrive to a page, and see a design that’s difficult to navigate, difficult to read, and that isn’t mobile responsive. In every category, there are sites which struggle to retain customers because the mobile version of their website sets them up to fail. Here are four of the reasons why your mobile site might be sabotaging your lead generation and conversion efforts.
Too many advertisements or pop-ups.
Pop-ups can be a pain to some consumers, turning off leads and reducing conversions. If you’re using pop-ups to advertise downloading an app, a coupon code, an email subscription request, and/or for a feedback survey, you may want to reconsider. When you’re developing a lead, you want to keep things simple. All a customer wants to do is to make a purchase, or find out more information, get a question answered, or connect with your brand. If you’re making them angry with pop-ups instead of incorporating those elements into your web page, that’s a bad move.
Landing pages which take forever to load.
47 percent of your leads are expecting your website to load in 2 seconds or less. When your landing page doesn’t, those same people click off. Complicating things further, most people visiting a site on a mobile device is because they’re bored, they’re searching for entertainment, or they’re prone to a last-minute purchase. A slow loading time only makes someone in that position angry and gives them an incentive to leave. A slow loading time also negatively impacts SEO, elevates your bounce rate, and will just leave a bad taste in people’s mouths.
Forms that take way too long to load and fill out.
Anywhere on the Internet, nobody wants to be there spending 10 minutes filling out a form. Especially on a mobile device, it can be excessively frustrating trying to fill in these different fields. Make life easier for the customer. If you don’t absolutely need something from the customer, it shouldn’t be there on the form. Remember, the more fields a customer has to fill out, the more likely you are to lose them along the way before you’ve made the sale. Keeping this in mind, shorten your sales funnel as best as you can and simplify the form your lead needs to fill out.
Navigation unfriendly to the user.
Mobile responsive navigation which is simple, fast-loading, and direct is key to a positive interaction between website and customer. If your customer’s confused by the navigation, that only serves to complicate their movement towards a sale. Ensure your design is minimal and straightforward. Mobile navigation should not be a maze. Clearly label everything so that it’s easy for a user to arrive, get informed, and hopefully, be converted into a customer and a sale.
If you’re seeking to create a mobile-friendly, responsive website with CTA placement, SEO, and digital marketing optimization in place, contact Unlimited Exposure today. Your customers will love you with your new mobile site! Clear, simple, and with an easy-to-navigate design that delivers, Unlimited Exposure promises results with mobile responsive web design. Join us today!
