6 Digital marketing Trends to Build your Business Momentum in 2019
Consumers are changing in a growing marketing landscape. Welcome in a new year by capitalizing on emerging digital trends and tech, and knowing which marketing trends to pay attention to in 2019.
Building a sales funnel to target a niche.
In years past, sales funnels would accept anyone as long as they were deemed profitable and rejecting anyone who was not. As new businesses build their sales funnel in 2019, attention is shifting towards leveraging content towards niche audiences. To maximize the effectiveness of your sales funnel and to keep it cost-efficient, target those most likely interested in your brand. Create a sales funnel that seeks a trusting, genuine relationship with interested visitors.
Inspiring content is still king.
Content continues to dominate, bringing customers back to one’s website again and again. Inspiring, provoking, exciting, and emotional content is what continues to be most successful. Encourage your readers to share your content and leave comments. The more conversation you create, the better. Content can include blogs, images, or videos. Use the opportunity to enjoy two-way conversation, building trust with your audience.
Chatbot customer service.
Chatbots feel like you’re talking to a real person and many customers love that. For website owners, they’re convenient and inexpensive. The more AI you integrate into sites, through applications like chatbots, the more likely you can make a customer feel at home. Chatbots answer questions, fulfill requests and continue to be used in big numbers. In recent years, the presence of chatbots online has continued to grow by 24 percent on an annual basis.
AI-led data analysis.
Artificial intelligence (AI) now has the capability to better target leads, analyze data, generate reports, and perform tasks that may be time-consuming for humans to perform. Everyone from Netflix to small businesses are using AIs in some capacity. Consider using tech to monitor consumer patterns and help you better understand online behaviour in real-time. Taking advantage of AI, you may find it opens the door to implementing another tech which can help achieve success.
Security is still an issue.
Consumers are very cautious about website security. Expect to see more emphasis on privacy protection, data security, and financial confidentiality. The new GDPR regulations in Europe combined with changes in SSL certifications have made it more important than ever for websites to have security in place. Customers are more apprehensive about sharing online data, fearing hacks, leaks, and theft. Unfortunately, this is something we only expect to worsen in 2019.
The growing power of voice search.
In 2017, voice search-based eCommerce sales in the US topped $1.8 billion. By 2022, eCommerce sales derived from voice search would have risen to up to $40 billion. So if you’re not already building content and optimizing your website for voice search, start. Especially if you’re in eCommerce, voice search is going to increasingly become a part of how you write blogs, fill in video descriptions, and more.
Just when you think you know your audience, things can change with the snap of the fingers. For all the predictions that have been seen in recent digital marketing patterns, 2019 is a new year. Join Unlimited Exposure in growing your business’ momentum throughout the New Year to its ultimate height!