6 easy Ways to Elevate your Blog Posts and get your SEO Climbing Higher

Writing SEO blogs is not always the easiest task for inexperienced website owners and digital marketers. Even for the experienced, you can occasionally run into trouble with blog posts not performing to expectation. No matter how your blog may be performing today, if you’re looking for new ways to elevate your blog posts and get your SEO rank higher, we believe the most powerful recommendations anyone can make lies in the basics of how to write a blog.

#1 – Content is more important than keywords

Although keywords are important, the quality of your content should be far more of a focus. As Google crawls your site and interprets your content, they’re looking beyond the keywords to determine quality. Search engines like Google want to see meaning, topics broached, and context. In fact, Google uses keyword synonyms for up to 70 percent of its search results. Think about what your customers are searching for, the questions they want to be answered, and what the most relevant content would be for them.

#2 – Using an SEO plug-in to prompt good SEO

Using a plug-in like SEO Yoast in WordPress is a smart move. It’ll prompt you as needed with SEO optimization opportunities you may be missing. Yoast also provides a template to fill and has a ‘snippet preview’ allowing you to see how your metadata will be presented on a search engine like Google. In real-time, Yoast can tell you how your keyword is featured throughout your content and whether your SEO is being structured as appropriate.

#3 – Filling in the meta data for your blog post

Search engine spiders do not crawl every aspect of your blog post. Spiders take directives within the content. By filling in your meta data, you improve the chance that Google will accurately classify your web page in its search rankings. Meta data notifies search engines what’s on the page, the relevancy of the subject matter, and how important it is. Always fully fill in the meta description, optimize the URL, and keyword-optimized your meta excerpt.

#4 – Headlines and sub-headings

Your headline should always be written for your readers and not for search engines. Headlines should be shareable, likeable, be fun, and tell your readers about what to expect in the most engaging of ways. Crafting a perfect headline should not necessarily be so keyword-focused and technical. Elevate your blog posts by taking the same approach to subheadings. Write easily digestible, readable blog posts and don’t be afraid to have a little fun with it.

#5 – Anchor text to link and prompt users to click

Structuring anchor text and optimizing it for SEO is important. Don’t use the ‘click here!’ linking strategy which may have been popular 20 years ago. Create engaging CTAs that explain clearly what you want the customer to do.

#6 – Image optimization

Adding clear, concise descriptions to your images are a necessity to help Google crawlers to accurately interpret image data and to index them as appropriate. If your images are not associated with descriptions, they may not be classified in the search which misses out on another opportunity for your content to be seen and it serves to paralyze your SEO’s potential.

Using these 6 ways to elevate your blog posts, you can climb the search engine ranks and see achievements you’ve maybe never had before. There’s a lot to be said about getting the fundamentals down right. For more information on writing SEO blogs for your website, contact Unlimited Exposure today to get set up with a writer and a campaign. Join us today for more details!