SEO Trends in 2019 to refresh on before getting to Work on this Year’s Campaign

Digital marketing leaders specializing in SEO are well-aware of how quickly trends change. As a New Year sets in, new campaigns will be launched, consumer behaviour will continue to modify, and new marketing tools are bound to pop up.

In the world of SEO, staying up to date on optimization trends can be what elevates a site above the competition for long enough to generate and sustain that momentum almost indefinitely. These are some of the SEO trends in 2019 that we will be paying attention to and that you can use to stay competitive.

Voice search is changing how content is written.

Google Home, Amazon Echo, and other voice search devices are changing the way content’s written and consumed. Smartphone users are using their devices to voice search a number of things, ranging from restaurants to eCommerce sites, general info, and all sorts of things. To optimize your website for voice search, incorporate more questions into your content and using conversational language. Make your content easy to read and understand. As Google’s algorithm continues to adapt, it will be interesting to see how voice search impacts SEO.

Featured snippets have increased importance.

‘Featured snippets’ are what appears at the top of search results, standing out from everything else on the page and usually answering questions. When a voice search is performed and a question is asked, a lot of the time the answer will come from a featured snippet. Approximately 35 percent of all searches currently return a snippet. We expect to see this number rise in 2019. Optimizing content to have you appear in those snippets is a very smart move. Consider how excepts and bites of content will look displayed in response to different topics searches.

Topic clusters may be equal to keywords.

Google is getting smarter about the websites it gives back in response to queries. Instead of tapping into keywords, sometimes the search engine uses topic clusters to provide smarter, relevant results. Thereby, instead of keyword stuffing, you may want to pursue content that’s more informative and which answers questions. Consumers are searching for questions in greater numbers than they are seeking out a response to keywords.

Mentions with no link may be equal to backlinks.

Backlinks tell Google how strong a website is, how trustworthy its information can be, and can do a great deal to elevate a website’s SEO. In the past, it was the link believed to be most important. Now that Google’s better at assessing the quality and relevance of content mentions even without a link are having a great value. These mentions can help to establish authority and elevate a brand’s website, supporting the notion that they are a quality site.

2019 is going to be another significant year in the world of SEO and as algorithms change in response to consumer behaviour, we will be there to capitalize. If you are seeking long-term momentum in SEO, contact Unlimited Exposure. Cut through the noise of the Internet and rise above the competition with SEO keys to success you won’t find anywhere else. Rank higher using forward-thinking content strategies and code optimization. Employ a mix of short-term and long-term tactics to meet monthly, quarterly, and annual objectives. Stay on top in 2019 and beyond!