Using Video in your Digital Marketing to Increase Sales and win Customers!
Video is a great way to heighten the effectiveness of one’s digital marketing campaign. Video has become a huge influence in Internet marketing and it continues to grow in its power.
Consumers love video, marketers love using video, and it’s become a surefire way to increase sales while winning customers.
As a matter of fact, more than fifteen percent of all Internet bandwidth is used up by Netflix alone. The most successful brands in digital marketing continue to be those who use video. What’s stopping you from using video – thankfully, absolutely nothing!
Creating awareness of video marketing.
Video is used all the time to create awareness in the marketplace, shared on social media, via YouTube, and across numerous platforms. Awareness strategies can include simple brand messaging, product or services advertisements, promotions, how-to videos, interviews, or live streaming. Connect with your clients in a visual language that most consumers are itching to consume. Video-based SEO can help to further legitimacy and authority in the marketplace as well.
Lead generation tactics using video SEO.
If your audience already knows about your company, video marketing should turn towards acquiring leads. Product demonstrations or services explanation videos are valuable. These sorts of videos are also not time-specific, meaning they can be used again and again to generate lead after lead. Although the script to such a video can be hard to come up with, creating a great series of videos focusing on cultivating leads can work great in elevating a brand.
Converting leads using video.
If you have a qualified lead that you’re looking to convert, video can be used as the last thing needed to close the sale. Customer testimonials, case studies, and other persuasive reasons to buy shared in the video can help push an audience member towards making the right decision. Meaningful videos go a long way in putting your customer at ease, knowing they are getting a good deal with a great quality product and that they’re buying through a trusted company.
Using video as entertainment.
If you’re fortunate enough to have the resources to put together a lot of videos, you may choose to pursue less formal videos meant to entertain, to have fun, or to engage. This may include in-the-moment live stream videos and more. Short, little videos like this have a place in one’s marketing and can help establish a connection with audience members who may be struggling. Should you choose to use video for fun or entertainment purposes, think about ways you can customize these videos to tailor-make them for your audience. Always keep it meaningful.
Unlimited Exposure has been working with video marketing for a long time now, using a wide variety of strategies to cut through the noise on social media platforms like YouTube, Facebook Video, live streaming platforms, and more. If you’re looking to embed video into your digital marketing strategy, let us help. Before your competition gets a leg up on you, launch an advanced video marketing campaign to attract, close, and engage your customers. The opportunities for video is opening up. There are already new, creative ways to implement video into one’s marketing and we can’t wait to see what’s around the corner. Earn trust faster and establish brand authority in your local marketplace with a professional video marketing campaign. Join us today for more details!
